Assessments with ‘Digital Marketing’ Skill
The skills that are tested in this assessment for a Marketing Consultant include the candidate's ability to manage stakeholders and their expectations, their proficiency in creating marketing strategies and digital marketing, and their ability to analyze data. The assessment asks questions that determine if the candidate is able to help a business to improve on employee turnover metrics, how they respond when a stakeholder does not agree with the marketing strategy that the marketing consultant recommended, can explain the importance of utilizing social media to an 'old-school' business owner, the data that they find most important to analyze when starting to work with a new client, as well as recommendations they would make to a business that's goal was to improve customer retention.
The skills that are tested in this assessment for a Junior Marketing Coordinator include the candidate's ability to communicate with others and their proficiency and expertise in marketing and digital marketing. The assessment will ask candidates to explain their approach to creating marketing content and which other colleagues that they would consult with, how they would react if the business was receiving negativity online, their approach for scheduling social media posts online, as well as how they prioritize working on multiple important projects at one time.
The skills that are tested in this assessment for a Senior Digital Marketing Manager include how skilled the candidate is in creating marketing strategies, managing customer relationships, their digital marketing abilities, and leading a team. This assessment will test how a candidate utilizes planning tools such as the RACE Planning Framework to plan digital marketing strategies, how they would go about reviewing the marketplace and setting digital marketing objectives for the organization, ways that they suggest to measure customer satisfaction, activities to increase reach, and how they would build a high performing team.
The skills that are tested in this assessment for a Digital Marketing Manager include how skilled the candidate is in campaign creation and design, their creative thinking abilities, how they collaborate with others, and their digital marketing skills. The assessment will test how the candidate measures the success of campaigns and make appropriate improvements, their ability to think creatively to enhance a brand, how they would use Facebook groups to grow traffic, as well as their opinion on the importance of a strong connection between the customer success and marketing team in an organization.