Digital Marketing Manager Skills Assessment

Digital Marketing Manager Skills Assessment

Assessment Summary
A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate’s ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Digital Marketing Manager include how skilled the candidate is in campaign creation and design, their creative thinking abilities, how they collaborate with others, and their digital marketing skills. The assessment will test how the candidate measures the success of campaigns and make appropriate improvements, their ability to think creatively to enhance a brand, how they would use Facebook groups to grow traffic, as well as their opinion on the importance of a strong connection between the customer success and marketing team in an organization.
What to test with this assessment
You can expect to learn whether the candidate can plan and implement digital marketing initiatives across multiple platforms, is proficient in copywriting, graphic design, and video editing, is skilled in SEO and SEM management and optimization, is able to collaborate and communicate with all internal and external stakeholders, as well as be able to successfully manage social media platforms, mail marketing, and any influencer marketing activities.

About the Digital Marketing Manager Skills Assessment

Want to hire the best Digital Marketing Manager to grow your business online? Use our expert Digital Marketing Manager skills test to hire the best person and never make another bad hire.

Digital Marketing, also called Online Marketing, covers all marketing efforts that use the internet and other digital platforms. Digital marketing helps your business reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.

This Digital Marketing Manager test assesses whether job candidates can plan and implement digital marketing initiatives across multiple platforms. This can include video, SEO & SEM, content marketing, design thinking, and data analytics.

Candidates who perform well on this Digital Marketing Manager skills assessment will have all the technical skills to implement successful marketing campaigns across various digital platforms. They will also have the necessary soft skills to collaborate and communicate with all internal and external stakeholders.

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Assessments can be created using the builder, write your own questions or choose from our bank of 300,000+, or you can use a template from our assessment library of 300+ verified tests.
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Question Type

Question

Campaign Management

Question Type: Multiple Choice

You write a blog post on Medium. The objective is to share a customer story and see if it resonates. Which metric do you care about most?
Question Type

Question

Collaboration

Question Type: Text

Imagine you are looking for thought leaders to collaborate with on a new article. How do you go about it?
Question Type

Question

Campaign Management

Question Type: Video

Imagine you were successful in securing this position with our company. What channels will you activate to increase awareness and drive leads and how would you go about doing this?

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Invite candidates to your assessment by email, or get them to apply by taking the assessment directly from your job ad, social post or careers page. Use an ATS? We have a growing suite of ready to use integrations.

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Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.
We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete
You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you're testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.

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See who can actually do the job, create efficiency through automation, and quickly surface the most qualified candidates so you can make data-driven hiring decisions that propel your business forward.

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