Digital Marketing Manager Skills Assessment

Digital Marketing Manager Skills Assessment

Assessment Details
Assessment Summary
A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate’s ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Digital Marketing Manager include how skilled the candidate is in campaign creation and design, their creative thinking abilities, how they collaborate with others, and their digital marketing skills. The assessment will test how the candidate measures the success of campaigns and make appropriate improvements, their ability to think creatively to enhance a brand, how they would use Facebook groups to grow traffic, as well as their opinion on the importance of a strong connection between the customer success and marketing team in an organization.
What to test with this assessment
You can expect to learn whether the candidate can plan and implement digital marketing initiatives across multiple platforms, is proficient in copywriting, graphic design, and video editing, is skilled in SEO and SEM management and optimization, is able to collaborate and communicate with all internal and external stakeholders, as well as be able to successfully manage social media platforms, mail marketing, and any influencer marketing activities.

About the Digital Marketing Manager Skills Assessment

Want to hire the best Digital Marketing Manager to grow your business online? Use our expert Digital Marketing Manager skills test to hire the best person and never make another bad hire.

Digital Marketing, also called Online Marketing, covers all marketing efforts that use the internet and other digital platforms. Digital marketing helps your business reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.

This Digital Marketing Manager test assesses whether job candidates can plan and implement digital marketing initiatives across multiple platforms. This can include video, SEO & SEM, content marketing, design thinking, and data analytics.

Candidates who perform well on this Digital Marketing Manager skills assessment will have all the technical skills to implement successful marketing campaigns across various digital platforms. They will also have the necessary soft skills to collaborate and communicate with all internal and external stakeholders.



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Campaign Management

Question Type: Multiple Choice

You write a blog post on Medium. The objective is to share a customer story and see if it resonates. Which metric do you care about most?
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Question Type: Text

Imagine you are looking for thought leaders to collaborate with on a new article. How do you go about it?
Question Type


Campaign Management

Question Type: Video

Imagine you were successful in securing this position with our company. What channels will you activate to increase awareness and drive leads and how would you go about doing this?

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