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Marketing

Digital Marketing Manager Skills Assessment

Assessment Category

Marketing

Digital Marketing Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
10
Multiple ChoiceTextUploadVideo
Skills
4
Campaign ManagementCollaborationCreative ThinkingDigital Marketing
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Assessment Summary
A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate’s ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Digital Marketing Manager include how skilled the candidate is in campaign creation and design, their creative thinking abilities, how they collaborate with others, and their digital marketing skills. The assessment will test how the candidate measures the success of campaigns and make appropriate improvements, their ability to think creatively to enhance a brand, how they would use Facebook groups to grow traffic, as well as their opinion on the importance of a strong connection between the customer success and marketing team in an organization.
What to test with this assessment
You can expect to learn whether the candidate can plan and implement digital marketing initiatives across multiple platforms, is proficient in copywriting, graphic design, and video editing, is skilled in SEO and SEM management and optimization, is able to collaborate and communicate with all internal and external stakeholders, as well as be able to successfully manage social media platforms, mail marketing, and any influencer marketing activities.

About the Digital Marketing Manager Skills Assessment

Want to hire the best Digital Marketing Manager to grow your business online? Use our expert Digital Marketing Manager skills test to hire the best person and never make another bad hire.

Digital Marketing, also called Online Marketing, covers all marketing efforts that use the internet and other digital platforms. Digital marketing helps your business reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit.

This Digital Marketing Manager test assesses whether job candidates can plan and implement digital marketing initiatives across multiple platforms. This can include video, SEO & SEM, content marketing, design thinking, and data analytics.

Candidates who perform well on this Digital Marketing Manager skills assessment will have all the technical skills to implement successful marketing campaigns across various digital platforms. They will also have the necessary soft skills to collaborate and communicate with all internal and external stakeholders.

At the core of a top-performing digital marketing manager is the ability to utilize multiple digital platforms for their campaigns. This includes well-developed skills in CRM management, HTML, social media platforms, web design, email development, and SEO. Using a combination of these skills is required to produce marketing campaigns that are relevant, efficient, and successful for their brand.
Well executed digital marketing campaigns are successful when the time has been taken to plan, strategize and execute. A professional digital marketing manager will have great foresight and an ability to manage their time and plan and schedule their campaigns accordingly. They will be strategic in their execution of campaigns and how these will impact key business outcomes. Additionally, the data insights gleaned from a marketing campaign need to be relevant and translatable into future efficiencies and success.
Working with both internal and external stakeholders is a core skill for a digital marketing manager. They will potentially work across various brands within a company with other marketing managers, or engage with the sales team so there is great synergy between both areas. Additionally, they may work with digital agencies and influencers for their campaigns and require a team-first ethos and the ability to work as a part of a larger team.
The digital marketing space is not only very competitive but there is also endless content being created all the time, meaning that it is harder and harder to stand out from the crowd. Being able to think of creative and unique ways to promote your brand, without looking out of place is super important. A great digital marketing manager will know what the competition is doing, know what consumers are responding to and be able to create unique opportunities for their company with ideas that put their brand at the forefront of the consumer’s mind.
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Digital Marketing Manager Online Test Sample Questions

Create a free account today to access the full Digital Marketing Manager skills assessment test and more from our assessment library

Question Type

Question

Campaign Management

Question Type: Multiple Choice

You write a blog post on Medium. The objective is to share a customer story and see if it resonates. Which metric do you care about most?
Question Type

Question

Collaboration

Question Type: Text

Imagine you are looking for thought leaders to collaborate with on a new article. How do you go about it?
Question Type

Question

Campaign Management

Question Type: Video

Imagine you were successful in securing this position with our company. What channels will you activate to increase awareness and drive leads and how would you go about doing this?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Digital Marketing Manager job description with a Digital Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Digital Marketing Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Digital Marketing Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Digital Marketing Manager role. A Digital Marketing Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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