Marketing Consultant Skills Assessment

Marketing Consultant Skills Assessment

Assessment Summary
A Marketing Consultant works with a business to help them to identify and fix any problems that may be occurring, take advantage of any opportunities and ensure the marketing strategies that are being implemented are as effective as possible. This assessment contains 9 questions that test a candidate’s ability to succeed as a Marketing Consultant based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Consultant include the candidate’s ability to manage stakeholders and their expectations, their proficiency in creating marketing strategies and digital marketing, and their ability to analyze data. The assessment asks questions that determine if the candidate is able to help a business to improve on employee turnover metrics, how they respond when a stakeholder does not agree with the marketing strategy that the marketing consultant recommended, can explain the importance of utilizing social media to an ‘old-school’ business owner, the data that they find most important to analyze when starting to work with a new client, as well as recommendations they would make to a business that’s goal was to improve customer retention.
What to test with this assessment
You can expect to learn if the candidate can work collaboratively with internal and external stakeholders to overcome marketing issues and implement effective strategies going forth, can utilize online platforms and programs such as social media to gain leads and attract and retain customers, can use data and statistics to make decisions that will improve the metrics that are being reported on and identify weaknesses in current marketing practices, and take action to make the most of opportunities that are presented to the business.

About the Marketing Consultant Skills Assessment

Want to hire the best Marketing Consultant? Use our expert Marketing Consultant skills test to hire the best person and never make another bad hire.

A marketing consultant will be hired to examine the current marketing strategies and initiatives of a business and then make recommendations about how these strategies and initiatives can be improved. They will conduct market research and use data to make these suggestions and help implement new strategies.

This Marketing Consultant test assesses whether job candidates can identify where changes to a current marketing strategy can be made and make recommendations on how the business can improve to achieve greater levels of success. This includes utilizing digital marketing, performing data analysis, and effectively managing stakeholders.

Candidates who perform well on this Marketing Consultant skills assessment will have all the technical skills to review marketing efforts and conduct analysis to make recommendations. They will also have the necessary soft skills to manage the expectations of stakeholders.


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Question Type


Stakeholder Management

Question Type: Video

Describe a time where you suggested a marketing strategy to a client or internal stakeholders and they didn't like it or agree with it. How did you manage and what was the outcome?
Question Type


Digital Marketing

Question Type: Text

When you are reviewing the marketplace and setting digital marketing objectives, what starter activities (three or more) could you include?
Question Type



Question Type: Text

When should an organization hire a marketing consultant?

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