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Marketing

Marketing Consultant Skills Assessment

Assessment Category

Marketing

Marketing Consultant Skills Assessment

Assessment Details
Author
Vervoe
Questions
9
TextVideo
Skills
4
Data AnalysisDigital MarketingMarketingStakeholder Management
Use Assessment Template
Assessment Summary
A Marketing Consultant works with a business to help them to identify and fix any problems that may be occurring, take advantage of any opportunities and ensure the marketing strategies that are being implemented are as effective as possible. This assessment contains 9 questions that test a candidate’s ability to succeed as a Marketing Consultant based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Consultant include the candidate’s ability to manage stakeholders and their expectations, their proficiency in creating marketing strategies and digital marketing, and their ability to analyze data. The assessment asks questions that determine if the candidate is able to help a business to improve on employee turnover metrics, how they respond when a stakeholder does not agree with the marketing strategy that the marketing consultant recommended, can explain the importance of utilizing social media to an ‘old-school’ business owner, the data that they find most important to analyze when starting to work with a new client, as well as recommendations they would make to a business that’s goal was to improve customer retention.
What to test with this assessment
You can expect to learn if the candidate can work collaboratively with internal and external stakeholders to overcome marketing issues and implement effective strategies going forth, can utilize online platforms and programs such as social media to gain leads and attract and retain customers, can use data and statistics to make decisions that will improve the metrics that are being reported on and identify weaknesses in current marketing practices, and take action to make the most of opportunities that are presented to the business.
SKill Test

About the Marketing Consultant Skills Assessment

Want to hire the best Marketing Consultant? Use our expert Marketing Consultant skills test to hire the best person and never make another bad hire.

A marketing consultant will be hired to examine the current marketing strategies and initiatives of a business and then make recommendations about how these strategies and initiatives can be improved. They will conduct market research and use data to make these suggestions and help implement new strategies.

This Marketing Consultant test assesses whether job candidates can identify where changes to a current marketing strategy can be made and make recommendations on how the business can improve to achieve greater levels of success. This includes utilizing digital marketing, performing data analysis, and effectively managing stakeholders.

Candidates who perform well on this Marketing Consultant skills assessment will have all the technical skills to review marketing efforts and conduct analysis to make recommendations. They will also have the necessary soft skills to manage the expectations of stakeholders.

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Marketing Consultant Online Test Sample Questions

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Question Type

Question

Stakeholder Management

Question Type: Video

Describe a time where you suggested a marketing strategy to a client or internal stakeholders and they didn't like it or agree with it. How did you manage and what was the outcome?
Question Type

Question

Digital Marketing

Question Type: Text

When you are reviewing the marketplace and setting digital marketing objectives, what starter activities (three or more) could you include?
Question Type

Question

Marketing

Question Type: Text

When should an organization hire a marketing consultant?

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Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Marketing Consultant job description with a Marketing Consultant skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Marketing Consultant candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Marketing Consultant provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Marketing Consultant role. A Marketing Consultant recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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