Marketing Skills Assessments
The skills that are tested in this assessment for a Sales and Marketing Manager include the candidate's ability to develop sales strategies, communicate with others and implement marketing strategies to position and price the business. The assessment will test candidates based on how well they are able to communicate with other team members, questions that they consider most important when trying to create a sales strategy, the basis on which they would configure a pricing scheme for a business, as well as how they would effectively manage their team.
The skills that are tested in this assessment for a Copywriter include how skilled the candidate is in SEO, copywriting, creative thinking, and research. It tests their ability to plan, design, and create advertising campaigns, the process they would follow before writing content for SEO, their process for creating a landing page, the research, and resources they would utilize when working with a new client, as well as the research they would conduct once being assigned to a project they had little knowledge about.
The skills that are tested in this assessment for a Senior SEM Manager include how skilled the candidate is in campaign management, SEM, and marketing analytics. The assessment tests a candidates ability to stop Ads from appearing in searches that are irrelevant, what they believe to be the top marketing priorities to focus on for a new business, their ability to draw conclusions from a data set, and what they believe SEM's role is in an integrated and multifunctional marketing plan.
The skills that are tested in this assessment for a Content Marketing Manager include how skilled the candidate is in conducting research, planning and creating content, and analyzing data. The assessment asks candidates to explain how they decide on topics and the format layout of new content, how they measure the success of their published content, how they conduct research for a topic that they know nothing about, the questions they consider to be most important to ask when working with a new client, and how they prioritize important tasks during the day.
The skills that are tested in this assessment for a Director of Content Marketing include how skilled the candidate is in their ability to choose the best tools and program to assist them in the content marketing process, what metrics they use to measure success, how they promote content, how they manage their team when issues arise, the actions that they take when developing content marketing strategies, and actions that they take to ensure that themselves and their team are always up to date with practices, technology, and industry news.
The skills that are tested in this assessment for a Marketing Consultant include the candidate's ability to manage stakeholders and their expectations, their proficiency in creating marketing strategies and digital marketing, and their ability to analyze data. The assessment asks questions that determine if the candidate is able to help a business to improve on employee turnover metrics, how they respond when a stakeholder does not agree with the marketing strategy that the marketing consultant recommended, can explain the importance of utilizing social media to an 'old-school' business owner, the data that they find most important to analyze when starting to work with a new client, as well as recommendations they would make to a business that's goal was to improve customer retention.
The skills that are tested in this assessment for a Content Marketer include how skilled the candidate is in their ability to market content, their ability to learn new skills and work to improve SEO. The assessment asks candidates to share examples of the content they have created, to outline the tools and platforms that they frequently utilize when creating content, how they would improve content that isn't ranking well or getting many views, how many articles they believe should be published each week and other blogs and channels that they regularly visit in order to improve their skills and industry knowledge.
The skills that are tested in this assessment for a Head of Growth include how skilled the candidate is in creating and implementing marketing and product strategies, implementing website strategies, and also motivating and leading a team. The assessment tests a candidates ability to use metrics in order to improve marketing efforts, create case studies to promote success stories to the public, how and when to use link building techniques, how to foster a supportive team environment, and encourage teams to collaborate well with other teams and departments, as well as their ability to deliver constructive feedback.
The skills that are tested in this assessment for a Growth Marketer include how skilled the candidate is in creating marketing strategies, product strategies, website strategies, and stakeholder management. It tests their ability to utilize case studies in different stages of the marketing funnel, their ability to use link-building techniques and create value propositions, as well as their ability to manage their team and delegate projects.
The skills that are tested in this assessment for a Marketing Assistant include the candidate's ability to manage and work with social media platforms, and proficiency in content marketing and SEO. The assessments ask questions that determine if the candidate is able to consider data/scenarios and offer and suggest effective marketing strategies if they can design creative and engaging social media content for clients if they can create content based on a range of information points, as well as their ability to create content based on briefings from stakeholders.
The skills that are tested in this assessment for a Growth Marketing Manager include how skilled the candidate is in planning and executing marketing, product, and website strategies, as well as how they fit in with the company culture. The assessment tests a candidates ability to use marketing metrics to improve marketing efforts, their ability to create value propositions for a product/service, their ability to analyze a website and give recommendations on ways to improve it, as well as why they are interested in this role and what draws them to work with your company.
The skills that are tested in this assessment for a Junior Marketing Coordinator include the candidate's ability to communicate with others and their proficiency and expertise in marketing and digital marketing. The assessment will ask candidates to explain their approach to creating marketing content and which other colleagues that they would consult with, how they would react if the business was receiving negativity online, their approach for scheduling social media posts online, as well as how they prioritize working on multiple important projects at one time.
Marketing hiring assessments and skills tests
In order to determine if someone has the necessary skills for a marketing position, many companies will administer a marketing assessment. This pre-employment assessment can include questions about the candidate’s knowledge of marketing concepts and strategies, as well as their ability to put these concepts into practice. A marketing skills test may also be given to measure the candidate’s ability to execute specific marketing tasks. Marketing skills tests are useful for hiring managers and recruiters looking to incorporate skills based hiring in their recruitment strategy.
What is a marketing skills assessment?
A marketing assessment is a test or questionnaire used to determine if someone has the necessary skills for a marketing position. It may include questions about the candidate’s knowledge of marketing concepts and strategies, as well as their ability to put these concepts into practice.
What are some examples of marketing skills assessment questions?
Some common marketing assessment questions include:
- In your role, you will be supporting many key stakeholders in the business which will pull you in many directions. Imagine one stakeholder keeps asking you to do small tasks that are pulling you away from the core function of your role. How would you manage this?
- There is a new app that finds hidden flash sales and provides the user with deals on a daily basis. The free service gives you a certain number of deal finds and for a minimal upgraded fee, you get all the best and complete deals on the market. How would you go about promoting this new app?
- In your opinion, what is the main purpose of Marketing in B2B organizations and how do you implement this?
- In a recent senior leadership meeting, a concern was raised about a lack of education with the organization’s current customers which was resulting in low adoption rates. Do you think this is an issue that the marketing team could help solve? Why/Why not?
- Several new competitors have recently entered the market your business is in and are making enough noise that your CEO is now convinced you need to change your value prop. How would you address your CEOs concerns?
Marketing skill test templates
There are a number of different types of marketing assessments. Here are some examples:
- Skills Test: This type of assessment measures the candidate’s ability to execute specific marketing tasks.
- Knowledge Test: This type of assessment tests the candidate’s knowledge of marketing concepts and strategies.
- Concept Test: This type of assessment asks the candidate to explain or illustrate specific marketing concepts.
- Scenario Test: This type of assessment presents the candidate with a hypothetical marketing scenario and asks them how they would respond.
What are the benefits of a marketing assessment?
There are a few reasons why companies might use a marketing assessment:
- To determine if the candidate has the necessary skills for the job.
- To assess the candidate’s knowledge of marketing concepts and strategies.
- To measure the candidate’s ability to put marketing concepts into practice.
- To evaluate the candidate’s potential for success in a marketing role.