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Senior Digital Marketing Manager Skills Assessment

Senior Digital Marketing Manager Skills Assessment

Assessment Details
Assessment Summary
A Senior Digital Marketing Manager oversees a specific arm of the company’s marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. This assessment contains 10 questions that test a candidate’s ability to succeed as a Senior Digital Marketing Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Senior Digital Marketing Manager include how skilled the candidate is in creating marketing strategies, managing customer relationships, their digital marketing abilities, and leading a team. This assessment will test how a candidate utilizes planning tools such as the RACE Planning Framework to plan digital marketing strategies, how they would go about reviewing the marketplace and setting digital marketing objectives for the organization, ways that they suggest to measure customer satisfaction, activities to increase reach, and how they would build a high performing team.
What to test with this assessment
You can expect to learn whether the candidate can establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the business, can work alongside senior stateholders, the digital team and other marketing leaders to establish the best approach, lead the analytics and reporting function in digital campaigns with a focus on optimisation, and establish best practices around the use of data and analytics to inform marketing and develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.

About the Senior Digital Marketing Manager Skills Assessment

Want to hire the best Senior Digital Marketing Manager? Use our expert Senior Digital Marketing Manager skills test to hire the best person and never make another bad hire.

A Senior Digital Marketing Manager will oversee the digital marketing section of the marketing department and ensure all digital marketing strategies are effective. Digital Marketing covers all marketing efforts that use the internet and other digital platforms. Digital marketing helps your business reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.

This Senior Digital Marketing Manager test assesses whether job candidates can plan, create and execute marketing campaigns in a digital landscape. This can include digital marketing, customer relationship management, team leadership and marketing strategy skills.

Candidates who perform well on this Senior Digital Marketing Manager skills assessment will have all the technical skills to implement strong digital marketing campaigns, and effectively manage customer relationships and expectations. They will also have all the necessary soft skills to lead their team successfully.

At the core of a top-performing senior digital marketing manager is the ability to utilize multiple digital platforms for their campaigns. This includes well-developed skills in CRM management, HTML, social media platforms, web design, email development, and SEO. Using a combination of these skills is required to produce marketing campaigns that are relevant, efficient, and successful for their brand.
The senior digital marketing manager will need to understand strongly that customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. They will have significant experience in building, developing, and utilizing various CRMs and be able to train others.
Senior digital marketing managers will be required to understand the place that their brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. They will also need to understand various forms of pricing strategy (e.g., skim, match, surround or undercut) and general marketing strategies to outperform competitors.
The senior digital marketing manager will provide guidance, instruction, direction, and leadership to a team for the purpose of achieving a key result or group of aligned results in the digital space for a brand. The team leader monitors the quantitative and qualitative achievements of the team and reports results to possibly a head of marketing, a board, or a CEO.


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Senior Digital Marketing Manager Online Test Sample Questions

Question Type


Customer Relationship Management

Question Type: Video

Discuss several ways in which you can measure customer satisfaction, directly and indirectly.
Question Type


Digital Marketing

Question Type: Document

Reach involves building awareness of your brand, products, and services on other websites and offline media to build traffic to different web presences like your main site, microsites, or social media pages. In the document, explain what key activities (at least three) increase your reach.
Question Type


Marketing Strategy

Question Type: Text

Your CEO has asked you to do some market research on previous marketing initiatives and their success. Highlight three problems/issues that could arise from using qualitative versus quantitative data when analyzing data?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
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Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed job description with a skills assessment can help to identify the specific skills and knowledge required for a job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Senior Digital Marketing Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Senior Digital Marketing Manager role. A Senior Digital Marketing Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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