Assessments with ‘Content Marketing’ Skill
The skills that are tested in this assessment for a Content Marketing Manager include how skilled the candidate is in conducting research, planning and creating content, and analyzing data. The assessment asks candidates to explain how they decide on topics and the format layout of new content, how they measure the success of their published content, how they conduct research for a topic that they know nothing about, the questions they consider to be most important to ask when working with a new client, and how they prioritize important tasks during the day.
The skills that are tested in this assessment for a Director of Content Marketing include how skilled the candidate is in their ability to choose the best tools and program to assist them in the content marketing process, what metrics they use to measure success, how they promote content, how they manage their team when issues arise, the actions that they take when developing content marketing strategies, and actions that they take to ensure that themselves and their team are always up to date with practices, technology, and industry news.
The skills that are tested in this assessment for a Content Marketer include how skilled the candidate is in their ability to market content, their ability to learn new skills and work to improve SEO. The assessment asks candidates to share examples of the content they have created, to outline the tools and platforms that they frequently utilize when creating content, how they would improve content that isn't ranking well or getting many views, how many articles they believe should be published each week and other blogs and channels that they regularly visit in order to improve their skills and industry knowledge.
The skills that are tested in this assessment for a Marketing Assistant include the candidate's ability to manage and work with social media platforms, and proficiency in content marketing and SEO. The assessments ask questions that determine if the candidate is able to consider data/scenarios and offer and suggest effective marketing strategies if they can design creative and engaging social media content for clients if they can create content based on a range of information points, as well as their ability to create content based on briefings from stakeholders.
The skills that are tested in this assessment for a Marketing Coordinator include how skilled the candidate is in content marketing, their ability to plan marketing strategies, and their overall learning agility. The assessment will ask candidates to explain how they would spend their first 3 months as a marketer at the company, to analyze and report on the strengths and weaknesses of competitors, how they respond to constructive criticism, and what KPIs they consider most important.