Assessments with ‘SEO’ Skill
The skills that are tested in this assessment for a Copywriter include how skilled the candidate is in SEO, copywriting, creative thinking, and research. It tests their ability to plan, design, and create advertising campaigns, the process they would follow before writing content for SEO, their process for creating a landing page, the research, and resources they would utilize when working with a new client, as well as the research they would conduct once being assigned to a project they had little knowledge about.
The skills that are tested in this assessment for a Content Marketer include how skilled the candidate is in their ability to market content, their ability to learn new skills and work to improve SEO. The assessment asks candidates to share examples of the content they have created, to outline the tools and platforms that they frequently utilize when creating content, how they would improve content that isn't ranking well or getting many views, how many articles they believe should be published each week and other blogs and channels that they regularly visit in order to improve their skills and industry knowledge.
The skills that are tested in this assessment for a Performance Marketing Manager include how skilled the candidate is in SEO, PPC, and paid acquisition. The assessment tests a candidates ability to optimize online pages, track results of implemented SEO methods, design PPC campaigns, their ability to know when to end an advertising campaign and the metrics they would use to come to this conclusion, as well as changes they would make to a campaign that is not as successful as they would like.
The skills that are tested in this assessment for an SEO Specialist include how skilled the candidate is in creating and implementing website strategies, SEO, Google Analytics, and working with and managing the expectations of stakeholders. The assessment tests a candidates ability to conduct an SEO audit and provide recommendations on how the business can improve, how to manage co-workers to ensure all deadlines are met and updates can be given to stakeholders, their ability to utilize Google Analytics and set up goals, and how to avoid duplicated content on a website.
The skills that are tested in this assessment for an SEO Manager include how skilled the candidate is in SEO, collaborating and working with others, working with Google Analytics, and planning and implementing website strategies. This assessment tests a candidate's ability to conduct an SEO audit on a website, how well they can help and work with a non-technical colleague, their ability to look through a website a provide recommendations on how it could be optimized, and how effectively they are able to use Google Analytics.