Assessments with ‘Social Media’ Skill
The skills that are tested in this assessment for a Marketing Assistant include the candidate's ability to manage and work with social media platforms, and proficiency in content marketing and SEO. The assessments ask questions that determine if the candidate is able to consider data/scenarios and offer and suggest effective marketing strategies if they can design creative and engaging social media content for clients if they can create content based on a range of information points, as well as their ability to create content based on briefings from stakeholders.
The skills that are tested in this assessment for a Social Media Manager include how skilled the candidate is in analytics, community engagement, managing social media platforms, and copywriting. The assessment tests a candidates ability to create and design a high-level overview of a social media strategy for an organization, build and manage an online community for the business, analyze and report on analytics and data, calculate engagement metrics and identify strategies to improve them, as well as strategies to turn online followers into customers.