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Content Marketer Skills Assessment

Assessment Category

Marketing

Content Marketer Skills Assessment

Assessment Details
Author
Vervoe
Questions
9
TextVideo
Skills
3
Content MarketingLearning AgilitySEO
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Assessment Summary
A Content Marketer is responsible for planning and writing content for companies to share on their websites, social media, and blogs. Their job is to ensure the content is captivating and engaging enough to interest current and potential customers. This assessment contains 9 questions that test a candidate’s ability to succeed as a Content Marketer based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Content Marketer include how skilled the candidate is in their ability to market content, their ability to learn new skills and work to improve SEO. The assessment asks candidates to share examples of the content they have created, to outline the tools and platforms that they frequently utilize when creating content, how they would improve content that isn’t ranking well or getting many views, how many articles they believe should be published each week and other blogs and channels that they regularly visit in order to improve their skills and industry knowledge.
What to test with this assessment
You can expect to learn if the candidate can communicate and share stories and content that align with the company strategies, can create content that will work to achieve the company objectives, can write in an effective way that attracts and engages current and potential future customers, and is able to utilize social media platforms to share content.

About the Content Marketer Skills Assessment

Want to hire the best Content Marketer? Use our expert Content Marketer skills test to hire the best person and never make another bad hire.

Content marketing involves creating interesting and engaging content to share with current and potential customers and stakeholders. The content should be relevant and attract and drive the reader to take action.

This Content Marketing test assesses whether job candidates can create engaging, relevant, and valuable content to share with internal and external stakeholders. This includes SEO, content marketing skills, and learning agility.

Candidates who perform well on this Content Marketing skills assessment will have all the technical skills to create powerful content to be shared across many platforms. They will also have the necessary soft skills to learn and understand new information and new skills quickly and implement these new skills into their work.

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Vervoe skills assessments test a range of skills in one engaging, user-friendly flow. Unlock the hidden potential of candidates and remove unnecessary offline stages from your hiring process. Increase productivity and make decisions confidently with complete transparency around candidate scoring with data-rich profiles that make it simple to compare top performers.

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Content Marketer Online Test Sample Questions

Create a free account today to access the full Content Marketer skills assessment test and more from our assessment library

Question Type

Question

Learning Agility

Question Type: Video

What are your go-to blogs, channels, pages for your own interest, and learning that you visit regularly? Why?
Question Type

Question

Content Marketing

Question Type: Text

How many pieces of content do you think we should produce in a week and what form do you think would be most effective (short form, long-form, videos)?
Question Type

Question

SEO

Question Type: Text

A blog post that was written on the blog isn't getting many views and is not ranking highly. What steps would you take to improve its ranking?

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Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Content Marketer job description with a Content Marketer skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Content Marketer candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Content Marketer provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Content Marketer role. A Content Marketer recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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