Content Marketer Skills Assessment

Content Marketer Skills Assessment

Assessment Summary
A Content Marketer is responsible for planning and writing content for companies to share on their websites, social media, and blogs. Their job is to ensure the content is captivating and engaging enough to interest current and potential customers. This assessment contains 9 questions that test a candidate’s ability to succeed as a Content Marketer based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Content Marketer include how skilled the candidate is in their ability to market content, their ability to learn new skills and work to improve SEO. The assessment asks candidates to share examples of the content they have created, to outline the tools and platforms that they frequently utilize when creating content, how they would improve content that isn’t ranking well or getting many views, how many articles they believe should be published each week and other blogs and channels that they regularly visit in order to improve their skills and industry knowledge.
What to test with this assessment
You can expect to learn if the candidate can communicate and share stories and content that align with the company strategies, can create content that will work to achieve the company objectives, can write in an effective way that attracts and engages current and potential future customers, and is able to utilize social media platforms to share content.

About the Content Marketer Skills Assessment

Want to hire the best Content Marketer? Use our expert Content Marketer skills test to hire the best person and never make another bad hire.

Content marketing involves creating interesting and engaging content to share with current and potential customers and stakeholders. The content should be relevant and attract and drive the reader to take action.

This Content Marketing test assesses whether job candidates can create engaging, relevant, and valuable content to share with internal and external stakeholders. This includes SEO, content marketing skills, and learning agility.

Candidates who perform well on this Content Marketing skills assessment will have all the technical skills to create powerful content to be shared across many platforms. They will also have the necessary soft skills to learn and understand new information and new skills quickly and implement these new skills into their work.


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Question Type


Learning Agility

Question Type: Video

What are your go-to blogs, channels, pages for your own interest, and learning that you visit regularly? Why?
Question Type


Content Marketing

Question Type: Text

How many pieces of content do you think we should produce in a week and what form do you think would be most effective (short form, long-form, videos)?
Question Type



Question Type: Text

A blog post that was written on the blog isn't getting many views and is not ranking highly. What steps would you take to improve its ranking?

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