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Marketing

Marketing Assistant Skills Assessment

Assessment Category

Marketing

Marketing Assistant Skills Assessment

Assessment Details
Author
Vervoe
Questions
10
Multiple ChoiceTextVideo
Skills
4
Content MarketingMarketing StrategySocial MediaStakeholder Management
Use Assessment Template
Assessment Summary
A Marketing Assistant provides a central point of assistance in the development and distribution of marketing and promotional material for the wider marketing team. This assessment contains 10 questions that test a candidate’s ability to succeed as a Marketing Assistant based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Assistant include the candidate’s ability to manage and work with social media platforms, and proficiency in content marketing and SEO. The assessments ask questions that determine if the candidate is able to consider data/scenarios and offer and suggest effective marketing strategies if they can design creative and engaging social media content for clients if they can create content based on a range of information points, as well as their ability to create content based on briefings from stakeholders.
What to test with this assessment
You can expect to learn if the candidate can support a marketing departments initiatives when it comes to planning, executing, and tracking marketing programs, coordinate marketing campaigns, monitor and report on marketing campaigns, assist with the maintenance and development of databases, input data by taking notes, creating documents and populating spreadsheets, as well as scheduling and arranging meetings for clients and their colleagues.

About the Marketing Assistant Skills Assessment

Want to hire the best Marketing Assistant? Use our expert Marketing Assistant skills test to hire the best person and never make another bad hire.

An assistant for a marketing team works to support the marketing efforts and strategies being implemented and helps to execute campaigns and projects. They assist in promoting the business and the products and services sold to increase brand awareness and sales.

This Marketing Assistant test assesses whether job candidates can provide a central point of assistance in the development and distribution of marketing and promotional material for the marketing team. This includes utilizing social media, creating content and marketing strategies, and effectively managing stakeholders.

Candidates who perform well on this Marketing Assistant skills assessment will have all the technical skills to coordinate, monitor, and report on all marketing campaigns. They will also have the necessary soft skills to collaborate with different teams and departments.

Marketing Assistants must be excellent in Stakeholder Management as they will be required to maintain good relationships with the people who have the most impact on their work and organization. Communicating with each one in the right way can play a vital part in keeping them on board with their activities and lead to better results. This will require first-rate communication skills with a diverse range of people and the ability to build rapport quickly.
In the modern marketing world, understanding the power of Content Marketing is important to the success of a marketing assistant. Knowing the value of a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience is core to the success of any marketing team. Content can be delivered across many mediums (apps, blogs, articles, photos) so a marketing assistant must know how to utilize these platforms.
Social media platforms are continually evolving. A top Marketing Assistant will be on top of all advancements in this space and understand the most efficient ways to use each platform to maximize the results of each campaign. These skills required include using different platforms to enhance brand engagement, collaborations, utilizing a platform’s unique target audience, and improving brand awareness through targeting campaigns.
Marketing Assistants will be required to understand the place that their brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. They will also need to understand various forms of pricing strategy (e.g. skim, match, surround or undercut) and general marketing strategies to be able to outperform competitors. This knowledge can be at a higher level as they are in an assistant role, but a sound understanding is still required.
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Marketing Assistant Online Test Sample Questions

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Question Type

Question

Marketing Strategy

Question Type: Multiple Choice

You're working for a digital marketing agency and are signing a new client. The standard fee for a YouTube advertisement is $2479 but you have offered a 15% discount to sign them up as a customer. What would the fee be for this?
Question Type

Question

Content Marketing

Question Type: Video

There is a new app that finds hidden flash sales and provides the user with deals on a daily basis. The free service gives you a certain number of deal finds and for a minimal upgraded fee, you get all the best and complete deals on the market. How would you go about promoting this new app
Question Type

Question

Stakeholder Management

Question Type: Text

As a Marketing Assistant, you will be supporting many key stakeholders in the business which will pull you in many directions. Imagine one stakeholder keeps asking you to do small tasks that are pulling you away from the core function of your role. How would you manage this?

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Invite candidates to your assessment by email, or get them to apply by taking the assessment directly from your job ad, social post or careers page. Use an ATS? We have a growing suite of ready to use integrations.

Complete skill profile

Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

Candidate report cards

In-depth report cards for each candidate including a breakdown of results and achievements for each skill along with full assessment responses.

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Easily shortlist, compare and share candidate report cards with hiring stakeholders. Leave comments and tag candidates for further stages.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Marketing Assistant job description with a Marketing Assistant skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Marketing Assistant candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Marketing Assistant provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Marketing Assistant role. A Marketing Assistant recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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