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Marketing

Marketing Coordinator Skills Assessment

Assessment Category

Marketing

Marketing Coordinator Skills Assessment

Assessment Details
Author
Vervoe
Questions
12
TextVideo
Skills
4
Content MarketingLearning AgilityMarketingMarketing Strategy
Use Assessment Template
Assessment Summary
A Marketing Coordinator will implement marketing tactics that support a business’s objectives. They will develop and execute appropriate campaigns by selecting, segmenting, and targeting markets, and promoting products and services to those markets. They will also analyze marketing campaign data and provide insights to create and market new products and measure the success of previous campaigns. This assessment contains 12 questions that test a candidate’s ability to succeed as a Marketing Coordinator based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Coordinator include how skilled the candidate is in content marketing, their ability to plan marketing strategies, and their overall learning agility. The assessment will ask candidates to explain how they would spend their first 3 months as a marketer at the company, to analyze and report on the strengths and weaknesses of competitors, how they respond to constructive criticism, and what KPIs they consider most important.
What to test with this assessment
You can expect to learn whether the candidate can assist in the creation and editing of written, video, and photo content, review analytics and report on key metrics, manage social media communities, assist in the development and management of social media marketing and marketing strategies, and their ability to assist with copywriting and design.

About the Marketing Coordinator Skills Assessment

Want to hire the best Marketing Coordinator to help your business? Use our expert Marketing Coordinator skills test to hire the best person and never make another bad hire.

Coordinating all marketing efforts is no easy feat. A Marketing Coordinator works across different teams to ensure that strategies are being implemented effectively and that targets are being achieved. Overall, they ensure that all marketing efforts support the business’s goals. They must check that campaigns are being executed successfully and objectives are streamlined across all teams.

This Marketing Coordinator test assesses whether job candidates can coordinate all of the marketing activities of the business. This can include creating marketing strategies, content marketing, and learning agility.

Candidates who perform well on this Marketing Coordinator skills assessment will have all the technical skills to plan and execute successful marketing strategies and content. They will also have the necessary soft skills to be willing to learn and learn new skills and information quickly.

Marketing coordinators will be required to design and implement relevant brand and product content over various mediums. Understanding what type of content to use and on which platform will be key to success. Forms of content can include video, photos, text, blog posts, audio, or infographics.
Marketing Coordinators will be required to understand the place that their brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. They will also need to understand various forms of pricing strategy (e.g., skim, match, surround or undercut) and general marketing strategies to outperform competitors.
The ability to pick up new systems, learn and understand products and product changes, learn governance or company policies is another key skill that marketing coordinators need to demonstrate. This also includes taking the initiative to upskill as required and ensure that they are up to date with innovations and trends in the industry by enrolling in professional training and courses.
At the core of a top-performing Marketing Coordinator is the ability to utilize multiple platforms for their campaigns. This includes well-developed CRM skills, HTML, social media platforms, web design, email development (HTML), and SEO. Using a combination of these skills is required to produce marketing campaigns that are relevant, efficient, and successful for their brand.
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Marketing Coordinator Online Test Sample Questions

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Question Type

Question

Marketing

Question Type: Video

Describe a marketing campaign that you’ve run that you are particularly proud of. What role did you play? What were the results?
Question Type

Question

Content

Question Type: Text

Please find a blog post on our website and outline how you could repurpose it.
Question Type

Question

Marketing Strategy

Question Type: Video

How would you spend your first 3 months as a marketer for our company?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Marketing Coordinator job description with a Marketing Coordinator skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Marketing Coordinator candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Marketing Coordinator provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Marketing Coordinator role. A Marketing Coordinator recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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