Growth Marketing Manager Job Description
Use this comprehensive Growth Marketing Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Growth Marketing Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Growth Marketing Manager job description, we recommend building your ideal Growth Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Growth Marketing Manager job description:
Culture Fit
Website Strategy
Product Strategy
Marketing Strategy
Growth Marketing Manager Job Description
Are you an experienced Growth Marketing Manager who is passionate about business development and growth and has a sound understanding of the customer experience cycle?
Growth Marketing Manager Job Description Summary
Our company is seeking a Growth Marketing Manager who is entrepreneurial, data focused, and hands on across all areas of the marketing function. They will be responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers in order to grow the brand.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Growth Marketing Manager Job Responsibilities
- Find and address issues in the marketing funnel to prevent and reduce customer churn
- Build, own and be accountable for the entire marketing funnel
- Find opportunities to to rapidly grow customer acquisition
- ROI driven marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert
- Strategise with the CEO + GM Commercial how to optimize pricing tiers for growth
- Develop, monitor and improve live campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
- Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
- [Add or delete details about the role where necessary]
Growth Marketing Manager Job Requirements
- A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver
- An ROI driven Direct Response marketing strategy
- A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
- A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates
- Outstanding time management skills and attention to detail.
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Growth Marketing Manager must understand customer trends, and it would be nice to have general sales experience.
Growth Marketing Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
