Marketing Analyst Job Description
Use this comprehensive Marketing Analyst job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
Marketing Analyst Job Description
Are you a technical Marketing Analyst who is passionate about providing the best possible customer insights from data and thrives on solving problems?
Marketing Analyst Job Description Summary
Our company is seeking a Marketing Analyst to perform fundamental data research and analytical work to help our marketing team achieve targets and grow the brand. You will enjoy working within a team and have a naturally inquisitive and analytical mind that thrives on solving problems and finding opportunity.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Marketing Analyst Job Responsibilities
- Interpreting complex data to create and deliver effective, insightful presentations
- Conducting competitive research and analysing data;
- Data extraction from various sources for analysis;
- Partnering with wider marketing team and other internal stakeholders to identify opportunities;
- Optimising campaign performance and driving customer acquisition;
- Analysing and assessing different data sources to build insights and recommendations that support business strategies and objectives;
- [Add or delete details about the role where necessary]
Marketing Analyst Job Requirements
- Strong digital strategy experience with a focus on customer acquisition.
- Working knowledge of digital marketing technologies and platforms.
- Excellent communication skills and ability to translate complex data into simple language, using their analytical mind.
- Experience across email marketing, marketing automation and digital analytics platforms.
- Advanced MS Excel skills.
- [Add or delete details about the role where necessary]
Marketing Analyst Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Analyst must understand data analysis, and it would be good to have sales experience.
How To Write A Marketing Analyst Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
To find the best person for the role, you need to understand what the role involves. Before creating a Marketing Analyst job description, we recommend building your ideal Marketing Analyst Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Marketing Analyst job description:
Data Analysis
Research
Communication
SQL
Marketing Analyst Recruitment Guide
Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.
- What does a marketing analyst do?
- How to interview a marketing analyst?
- How much does it cost to hire a marketing analyst?
