Copywriter Job Description
Use this comprehensive Copywriter job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Copywriter Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Copywriter job description, we recommend building your ideal Copywriter Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Copywriter job description:
Research
Creative Thinking
Copywriting
SEO
Copywriter Job Description
Are you a creative Copywriter who is detail oriented and has a track record of working well within teams?
Copywriter Job Description Summary
Our company is seeking a Copywriter to help shape our brands’ tone of voice, develop copy for a range of digital and print mediums and target audiences to help drive traffic and sales. The copy you write will inform, engage and be impactful – it will have meaning and purpose and be relevant, fresh and creative.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Copywriter Job Responsibilities
- Proofread, subedit, and interpret a range of content developed by internal audiences and workplace experts to ensure easy-to-understand language is used
- Write engaging content for a variety of material, mediums and collateral and relevant to the company’s brand and culture
- Research subject matter and understand the audience by conducting web searches, interviews, etc
- Interpret creative briefs and develop into copy concepts
- Propose copy concepts and present underlying strategic thinking to management
- [Add or delete details about the role where necessary]
Copywriter Job Requirements
- Maintain updated knowledge of technology and industry
- Exceptional writing and research skills
- Ability to work independently and with a team
- Excellent organizational skills and the stability to manage competing priorities
- Ability to repurpose copy and material for a range of mediums including email campaigns, web copy, social media, etc.
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Copywriter must have a creative mindset, and it would be nice to have proficiency in Microsoft Word.
Copywriter Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
