Sales and Marketing Manager Job Description
Use this comprehensive Sales and Marketing Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Sales and Marketing Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Sales and Marketing Manager job description, we recommend building your ideal Sales and Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Sales and Marketing Manager job description:
Communication
Sales Strategy
Market Positioning & Pricing
Sales and Marketing Manager Job Description
Are you a proven Sales and Marketing Manager who is passionate about providing the best possible customer experience and thrives on growing businesses?
Sales and Marketing Manager Job Description Summary
Our company is seeking a Sales and Marketing Manager to be our focal point of attracting and retaining customers, while ensuring the sales process is strong. We’re looking for someone who can build relationships quickly, who is a willing teacher, demonstrates excellent listening skills, and always looks to improve their team. You will be a team player who provides feedback to internal teams on opportunities to develop and refine processes.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Sales and Marketing Manager Job Responsibilities
- Coordination of all marketing materials and brand marketing plans.
- Develop & manage key relationships with key customers.
- Lead in the development of sales & marketing strategy.
- Implement & report on S&M strategy progress.
- Social media strategy and implementation.
- Engaging with key stakeholders within the business and externally in relation to sales and marketing functions.
- Taking a significant role in the identification and development of new products & assessment of current range performance.
- Developing internal and external marketing materials and initiatives.
- [Add or delete details about the role where necessary]
Sales and Marketing Manager Job Requirements
- Computer literacy across multiple sales and marketing related programs
- People Management and leadership skills
- Key Account and Sales Management skills
- Financial and commercial acumen
- Strong data & analytical skill
- Presentation skills
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Sales and Marketing Manager must understand a customer’s pain points, and it would be nice to have relatable sales experience.
Sales and Marketing Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
