How To Hire a Growth Marketing Manager

Complete with job descriptions, skill profiles, and interview templates. Use this Growth Marketing Manager hiring guide to help you make the right decisions, fast.

Growth Marketing Manager Recruitment Guide

What does a Growth Marketing Manager do?

Growth Marketing Managers sole purpose is to increase revenue through various marketing channels. This is done through a lot of experimentation of which channels are the most successful.

Growth Marketing Managers are always looking out for opportunities to improve and come up with creative growth strategies from SEO to email marketing to make the business grow with new customers and reduce churn. Their role is based on key data metrics and how to best achieve them.

Day to day tasks of a Growth Marketing Manager

Skills assessment

Growth Marketing Manager definition

A growth manager is primarily responsible for identifying a company’s growth opportunities and managing the team tasked with the job of converting these opportunities. The growth manager sets goals and leads the efforts to reach these goals.

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HIRING PROCESS

Growth Marketing Manager Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Growth Marketing Manager

A growth marketing manager must be a technically skilled individual who understands key concepts around marketing, product and web in order to be able to pull together various pillars of a business to create and capitalize on growth opportunities.

Pro Tip

For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Growth Marketing Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Growth Marketing Manager job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Growth Marketing Manager must understand customer trends, and it would be nice to have general sales experience.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Growth Marketing Manager

Create a free account today to access the full assessment and more from our library

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Question 1

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?

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Question 2

Marketing Strategy

Question Type: Text

We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?

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Question 3

Website Strategy

Question Type: Text

What would you do to make our website more effective?

INTERVIEW TOP PERFORMERS

How to interview a Growth Marketing Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Growth Marketing Manager?

The US average for a Growth Marketing Manager is $72,159 according to Salary.com while the reported average salary on Indeed amounts to $86,133. According to Comparably.com, 25% of Growth Marketing Managers report receiving a bonus.

Growth Marketing Manager Salary United States

Growth Marketing Manager salaries in the United States range from $61,849 – $82,797 (USD). Growth Marketing Manager salaries in the U.S vary a lot depending on the industry and size and location of the business.

Source: Salary.com

Growth Marketing Manager Salary United Kingdom

Growth Marketing Manager salaries in the United Kingdom range from £43,250 – £68,250 (GBP). Growth Marketing Manager salaries in the UK vary a lot depending on the industry and size and location of the business.

Source: Talent.com

Growth Marketing Manager Salary Australia

Growth Marketing Manager salaries in Australia range from $90,000 – $135,000 (AUD). Growth Marketing Manager salaries in Australia vary a lot depending on the industry and size and location of the business.

Source: Glassdoor.com