How To Hire a Growth Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Growth Marketing Manager hiring guide to help you make the right decisions, fast.
Growth Marketing Manager Recruitment Guide
What does a Growth Marketing Manager do?
Growth Marketing Managers sole purpose is to increase revenue through various marketing channels. This is done through a lot of experimentation of which channels are the most successful.
Growth Marketing Managers are always looking out for opportunities to improve and come up with creative growth strategies from SEO to email marketing to make the business grow with new customers and reduce churn. Their role is based on key data metrics and how to best achieve them.
Day to day tasks of a Growth Marketing Manager
- Find and address issues in the marketing funnel to prevent and reduce customer churn
- Build, own and be accountable for the entire marketing funnel
- Find opportunities to to rapidly grow customer acquisition
- ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert
- Strategise with the CEO + GM Commercial how to optimise pricing tiers for growth
- Conduct audits on the company website focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
- Develop, monitor and improve live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
- Providing reporting to the senior management team against agreed performance measures, and providing insights on strategies and tactics.
Growth Marketing Manager definition
A growth manager is primarily responsible for identifying a company’s growth opportunities and managing the team tasked with the job of converting these opportunities. The growth manager sets goals and leads the efforts to reach these goals.
HIRING PROCESS
Growth Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Growth Marketing Manager
A growth marketing manager must be a technically skilled individual who understands key concepts around marketing, product and web in order to be able to pull together various pillars of a business to create and capitalize on growth opportunities.
- Culture Fit
- Marketing Strategy
- Product Strategy
- Website Strategy
Pro Tip
For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Growth Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Growth Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Growth Marketing Manager must understand customer trends, and it would be nice to have general sales experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Growth Marketing Manager
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Question 1
Product Strategy
Question Type: Video
What are two key value propositions you would use to form a marketing strategy around our product/service?
Question 2
Marketing Strategy
Question Type: Text
We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?
Question 3
Website Strategy
Question Type: Text
What would you do to make our website more effective?
INTERVIEW TOP PERFORMERS
How to interview a Growth Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Growth Marketing Manager?
The US average for a Growth Marketing Manager is $72,159 according to Salary.com while the reported average salary on Indeed amounts to $86,133. According to Comparably.com, 25% of Growth Marketing Managers report receiving a bonus.
Growth Marketing Manager Salary United States
Growth Marketing Manager salaries in the United States range from $61,849 – $82,797 (USD). Growth Marketing Manager salaries in the U.S vary a lot depending on the industry and size and location of the business.
Source: Salary.com
Growth Marketing Manager Salary United Kingdom
Growth Marketing Manager salaries in the United Kingdom range from £43,250 – £68,250 (GBP). Growth Marketing Manager salaries in the UK vary a lot depending on the industry and size and location of the business.
Source: Talent.com
Growth Marketing Manager Salary Australia
Growth Marketing Manager salaries in Australia range from $90,000 – $135,000 (AUD). Growth Marketing Manager salaries in Australia vary a lot depending on the industry and size and location of the business.
Source: Glassdoor.com
