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Growth Marketing Manager Skills Assessment

Assessment Category

Marketing

Growth Marketing Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
8
TextVideo
Skills
4
Culture FitMarketing StrategyProduct StrategyWebsite Strategy
Use Assessment Template
Assessment Summary
A Growth Marketing Manager is responsible for identifying metrics that need to be improved and then developing and implementing strategies to achieve them. This assessment contains 8 questions that test a candidate’s ability to succeed as a Growth Marketing Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Growth Marketing Manager include how skilled the candidate is in planning and executing marketing, product, and website strategies, as well as how they fit in with the company culture. The assessment tests a candidates ability to use marketing metrics to improve marketing efforts, their ability to create value propositions for a product/service, their ability to analyze a website and give recommendations on ways to improve it, as well as why they are interested in this role and what draws them to work with your company.
What to test with this assessment
You can expect to learn if the candidate can identify weaknesses in marketing, product, and website strategies and come up with recommendations on how to make improvements, how they would communicate and form relationships with customers to provide them with the best value and content, lookout for opportunities for the business to grow and improve in and suggest changes in the product and services that are developed in order to improve metrics.

About the Growth Marketing Manager Skills Assessment

Want to hire the best Growth Marketing Manager? Use our expert Growth Marketing Manager skills test to hire the best person and never make another bad hire.

Growth marketing refers to targeted and highly tailored marketing initiatives that are aligned to the target customers’ needs. This helps to expand the business and their customer base quickly. They monitor the entire marketing funnel and use data to find new and improved strategies to attract and retain customers. This approach attracts and engages customers for the long-term, and turns them into brand champions.

This Growth Marketing Manager test assesses whether job candidates can plan and implement strategies to achieve objectives and goals. This includes marketing, product and website strategies, and culture fit.

Candidates who perform well on this Growth Marketing Manager skills assessment will have all the technical skills to implement strategies across multiple elements of the business. They will also have the necessary soft skills to test for culture fit and collaborate effectively with all team members.

The marketing space is not only very competitive but there is also endless content being created all the time, meaning that it is harder and harder to stand out from the crowd. Being able to think of creative and unique ways to promote your brand, without looking out of place is super important. A great Growth Marketing Manager will know what the competition is doing, know what consumers are responding to and be able to create unique opportunities for their company with ideas that put their brand at the forefront of the consumers’ mind.
Product Strategy goes well beyond shipping new products or releasing new features on a regular basis and keeping the design, sales, and marketing team all on the same page. A successful Growth Marketing Manager will create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. They will need to know the competition inside out and have a creative mind that is aware of consumer trends. They will be less hands-on than other members of the growth team, so they will need to be able to delegate certain responsibilities.
A top-performing Growth Marketing Manager will be an excellent web strategist and responsible for the long-term planning and decision making of a website. They must be able to balance a few key pillars; community, business, and technology. This means they will need to understand the community/audience they are targeting. They must know the business needs inside out and play a key role in the long-term goal planning and how it aligns with the website strategy. Finally, they will need to know how to best use the technology that is at their disposal, including web architecture, web development, and software development.
The Growth Marketing Manager will work with several pillars across the business and will be successful if they are adaptable to the culture of not only the company but the various business units they will deal with. From junior marketing to sales to senior management, a good growth marketing manager will be able to deliver the same message in a number of different ways to a diverse range of people
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Growth Marketing Manager Online Test Sample Questions

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Question Type

Question

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type

Question

Marketing Strategy

Question Type: Text

We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?
Question Type

Question

Website Strategy

Question Type: Text

What would you do to make our website more effective?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Growth Marketing Manager job description with a Growth Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Growth Marketing Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Growth Marketing Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Growth Marketing Manager role. A Growth Marketing Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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