SEO Specialist Skills Assessment Test

SEO Specialist Skills Assessment

Assessment Details
Assessment Summary
An SEO Specialist is responsible for implementing strategies and techniques in order to improve the search engine rankings of the business’ website and content. This assessment contains 8 questions that test a candidate’s ability to succeed as an SEO Specialist based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for an SEO Specialist include how skilled the candidate is in creating and implementing website strategies, SEO, Google Analytics, and working with and managing the expectations of stakeholders. The assessment tests a candidates ability to conduct an SEO audit and provide recommendations on how the business can improve, how to manage co-workers to ensure all deadlines are met and updates can be given to stakeholders, their ability to utilize Google Analytics and set up goals, and how to avoid duplicated content on a website.
What to test with this assessment
You can expect to learn whether a candidate understands how SEO can impact rankings and content optimization, be aware of changing SEO trends and Google Algorithm changes and be able to communicate this to their co-workers, be able to create website strategies, and know-how to add keywords to ensure optimization.

About the SEO Specialist Skills Assessment

Want to hire the best SEO Specialist? Use our expert SEO Specialist skills test to hire the best person and never make another bad hire.

SEO (Search Engine Optimisation) involves building and boosting a website so that it ranks highly on online web pages. This helps the site to be more visible to potential customers and appear in more searches. Strong SEO strategies also mean that the business’s website will likely rank higher than their competitors and therefore attract more customers and sales.

This SEO Specialist test assesses whether job candidates can improve the website rankings on major search engines, grow site traffic and lead volume and brand awareness. This can include SEO, website strategy, utilizing Google Analytics, and stakeholder management.

Candidates who perform well on this SEO Specialist skills assessment will have all the technical skills to research and implement search engine optimization recommendations and implement best practices to improve the website structure and content. They will also have the necessary soft skills to manage the expectations of both internal and external stakeholders.



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Question Type


Stakeholder Management

Question Type: Video

You are working on a project for the website that includes input from multidisciplinary teams in the company, where everyone works remotely. How would you ensure that everyone's key milestones are met to meet the project deadlines and maintain updates across all stakeholders when necessary?
Question Type


Website Strategy

Question Type: Text

Your client's website has a category page with loads of products for each category. There are too many products to fit on 1 page, so they will need to have a way to show the all products. What is the best practice from an SEO perspective to avoid duplicate content?
Question Type



Question Type: Text

Your client has a website with 4 main services that they offer. What is the best way, from a SEO perspective, to set up the URL structure and URL Hierarchy? Should they have 1 page with all the services or separate pages for each service?

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