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SEO Specialist Skills Assessment Test

SEO Specialist Skills Assessment

Assessment Details
Assessment Summary
An SEO Specialist is responsible for implementing strategies and techniques in order to improve the search engine rankings of the business’ website and content. This assessment contains 8 questions that test a candidate’s ability to succeed as an SEO Specialist based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for an SEO Specialist include how skilled the candidate is in creating and implementing website strategies, SEO, Google Analytics, and working with and managing the expectations of stakeholders. The assessment tests a candidates ability to conduct an SEO audit and provide recommendations on how the business can improve, how to manage co-workers to ensure all deadlines are met and updates can be given to stakeholders, their ability to utilize Google Analytics and set up goals, and how to avoid duplicated content on a website.
What to test with this assessment
You can expect to learn whether a candidate understands how SEO can impact rankings and content optimization, be aware of changing SEO trends and Google Algorithm changes and be able to communicate this to their co-workers, be able to create website strategies, and know-how to add keywords to ensure optimization.

About the SEO Specialist Skills Assessment

Want to hire the best SEO Specialist? Use our expert SEO Specialist skills test to hire the best person and never make another bad hire.

SEO (Search Engine Optimisation) involves building and boosting a website so that it ranks highly on online web pages. This helps the site to be more visible to potential customers and appear in more searches. Strong SEO strategies also mean that the business’s website will likely rank higher than their competitors and therefore attract more customers and sales.

This SEO Specialist test assesses whether job candidates can improve the website rankings on major search engines, grow site traffic and lead volume and brand awareness. This can include SEO, website strategy, utilizing Google Analytics, and stakeholder management.

Candidates who perform well on this SEO Specialist skills assessment will have all the technical skills to research and implement search engine optimization recommendations and implement best practices to improve the website structure and content. They will also have the necessary soft skills to manage the expectations of both internal and external stakeholders.

The modern-day SEO specialist should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics. SEO is about making websites better at both the page and server level in a structured way to enhance their chances of being found on search engines, with the eventual goal of generating traffic and conversion. In addition, modern SEO specialists need to generate traffic and acquire customers through social media. Just as important are skills in usability and information architecture, whereby they value the importance of good site usability and how their objects are placed on your page and if the information they provide on their site is useful for the users, and if the site is easy to use and navigate.
An SEO specialist will be an elite web strategist and responsible for the long-term planning and decision-making of a website. They must be able to balance a few key pillars; community, business, and technology. This means they will need to understand the community/audience they are targeting and know that includes social media, community marketing, and the ability to listen and be empathetic. They must know the business needs inside out and play a key role in the long-term goal planning and how it aligns with the website strategy. Finally, they will need to know how to best use the technology that is at their disposal, including web architecture, web development, and software development.
The SEO specialist will collaborate with a number of units across the business, and also externally with agencies and influencers. They will be required to have an ability to deal with a diverse range of people and be able to communicate developments and also issues without further issues arising. They will be a focal point of the marketing arm and be required to build rapport quickly and efficiently use their time.
Web analytics are much like user ratings; they are the voice of the people presented in charts and graphs. They tell you what’s working and what’s not working at all points throughout the customer engagement cycle. A highly skilled SEO specialist will understand how to interpret Google analytics and utilize the findings to build on and improve previous campaigns by finding weak points and strengths in campaigns.


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Question Type


Stakeholder Management

Question Type: Video

You are working on a project for the website that includes input from multidisciplinary teams in the company, where everyone works remotely. How would you ensure that everyone's key milestones are met to meet the project deadlines and maintain updates across all stakeholders when necessary?
Question Type


Website Strategy

Question Type: Text

Your client's website has a category page with loads of products for each category. There are too many products to fit on 1 page, so they will need to have a way to show the all products. What is the best practice from an SEO perspective to avoid duplicate content?
Question Type



Question Type: Text

Your client has a website with 4 main services that they offer. What is the best way, from a SEO perspective, to set up the URL structure and URL Hierarchy? Should they have 1 page with all the services or separate pages for each service?

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Frequently asked questions

A SEO Skills test is designed to assess a candidate’s ability to perform search engine optimization tasks. The test may assess multiple skills, including the ability to research keywords, optimize website content, and manage technical SEO tasks. The results of the test can help employers identify candidates who have the skills necessary to succeed in a search engine optimization role.

Vervoe can help test a candidate’s SEO technical skills such as keyword research, keyword tracking and management, on page optimizaitons, link building, data analysis, content strategy, site architecture, crawl budget optimization, algorithm changes, and more SEO skills that collectively improve search engine rankings. Vervoe can also help test for proficinecy use of common tools such as Ahrefs, ScreamingFrog, SEM Rush, Google Analytics and Microsoft Excel.

Vervoe can be used to test the soft skills of an SEO specialist such as the ability effectively communicate with clients and team members and understand stakeholder needs and explain the SEO process in plain language. Organizational skills and attention to detail is also crucial. SEO specialists need to be creative problem-solvers who are always thinking of new ways to improve a website’s ranking. And last but not least, they need to be gutsy risk-takers who are willing to experiment with new ideas and strategies. A candidate can be successful in an SEO specialist role if these crucial soft skills are tested during the interview process.

An SEO online test is an effective tool for improving the recruitment process because it assesses multiple skills. Vervoe helps employers assess both technical and non-technical skills of candidates. The SEO online test can give you a well-rounded picture of a candidate’s skills and abilities. In addition, the SEO assessment allows you to create your own coding questions. This means that you can tailor the questions to assess the specific skills that you are looking for in a candidate, whether they are an SEO specialist, SEO manager, SEO analyst or any other function for organic growth.

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed SEO Specialist job description with a SEO Specialist skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right SEO Specialist candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a SEO Specialist provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the SEO Specialist role. A SEO Specialist recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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