SEO Specialist Skills Assessment

SEO Specialist Skills Assessment

Assessment Summary
An SEO Specialist is responsible for implementing strategies and techniques in order to improve the search engine rankings of the business’ website and content. This assessment contains 8 questions that test a candidate’s ability to succeed as an SEO Specialist based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for an SEO Specialist include how skilled the candidate is in creating and implementing website strategies, SEO, Google Analytics, and working with and managing the expectations of stakeholders. The assessment tests a candidates ability to conduct an SEO audit and provide recommendations on how the business can improve, how to manage co-workers to ensure all deadlines are met and updates can be given to stakeholders, their ability to utilize Google Analytics and set up goals, and how to avoid duplicated content on a website.
What to test with this assessment
You can expect to learn whether a candidate understands how SEO can impact rankings and content optimization, be aware of changing SEO trends and Google Algorithm changes and be able to communicate this to their co-workers, be able to create website strategies, and know-how to add keywords to ensure optimization.

About the SEO Specialist Skills Assessment

Want to hire the best SEO Specialist? Use our expert SEO Specialist skills test to hire the best person and never make another bad hire.

SEO (Search Engine Optimisation) involves building and boosting a website so that it ranks highly on online web pages. This helps the site to be more visible to potential customers and appear in more searches. Strong SEO strategies also mean that the business’s website will likely rank higher than their competitors and therefore attract more customers and sales.

This SEO Specialist test assesses whether job candidates can improve the website rankings on major search engines, grow site traffic and lead volume and brand awareness. This can include SEO, website strategy, utilizing Google Analytics, and stakeholder management.

Candidates who perform well on this SEO Specialist skills assessment will have all the technical skills to research and implement search engine optimization recommendations and implement best practices to improve the website structure and content. They will also have the necessary soft skills to manage the expectations of both internal and external stakeholders.

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Question Type

Question

Stakeholder Management

Question Type: Video

You are working on a project for the website that includes input from multidisciplinary teams in the company, where everyone works remotely. How would you ensure that everyone's key milestones are met to meet the project deadlines and maintain updates across all stakeholders when necessary?
Question Type

Question

Website Strategy

Question Type: Text

Your client's website has a category page with loads of products for each category. There are too many products to fit on 1 page, so they will need to have a way to show the all products. What is the best practice from an SEO perspective to avoid duplicate content?
Question Type

Question

SEO

Question Type: Text

Your client has a website with 4 main services that they offer. What is the best way, from a SEO perspective, to set up the URL structure and URL Hierarchy? Should they have 1 page with all the services or separate pages for each service?

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Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.
We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete
You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you're testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.

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