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SEO Specialist Job Description

Use this comprehensive SEO Specialist job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.

SEO Specialist Job Description

Are you a technical SEO Specialist who is passionate about data and focussed on driving key metrics for optimum business performance?

SEO Specialist Job Description Summary

Our company is seeking a SEO Specialist to be the brains behind our data. You’ll be passionate about, and inspired by, all things SEO and be responsible for supporting the development and execution of their content and SEO workstreams.

This is a great opportunity to bring your proactive ideas and innovation to the role and grow your marketing career by helping us consistently grow our brand.

About Your Company

[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]

SEO Specialist Job Responsibilities

As a SEO Specialist at our company, you will:

SEO Specialist Job Requirements

Our ideal SEO Specialist will have:

SEO Specialist Benefits

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a SEO Specialist must understand Google analytics, and it would be nice to have graphic design skills.

How To Write A SEO Specialist Job Description

Once you’ve determined the skills required for the role, you can write a job description to advertise your position to job seekers. Here’s what to include in a SEO Specialist job description:





Pro Tip

Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.

To find the best person for the role, you need to understand what the role involves. Before creating a SEO Specialist job description, we recommend building your ideal SEO Specialist Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your SEO Specialist job description:

Google Analytics

Stakeholder Management

Website Strategy


SEO Specialist Recruitment Guide

Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.

  • What does a SEO Specialist do?
  • How to interview a SEO Specialist?
  • How much does it cost to hire a SEO Specialist?

Discover How To Hire A SEO Specialist