SEO Specialist Job Description
Use this comprehensive SEO Specialist job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
SEO Specialist Job Description
Are you a technical SEO Specialist who is passionate about data and focussed on driving key metrics for optimum business performance?
SEO Specialist Job Description Summary
Our company is seeking a SEO Specialist to be the brains behind our data. You’ll be passionate about, and inspired by, all things SEO and be responsible for supporting the development and execution of their content and SEO workstreams.
This is a great opportunity to bring your proactive ideas and innovation to the role and grow your marketing career by helping us consistently grow our brand.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
SEO Specialist Job Responsibilities
- Recommend best practice changes to website structure, content, linking and other factors to improve SEO positions for target keywords.
- Work with Marketing to develop and implement link building strategy and to drive SEO in content creation
- Research and implement search engine optimization recommendations.
- Work with the Marketing team colleagues to ensure broader marketing campaigns are coordinated and content and SEO dependencies are met.
- Keeping up-to-date with SEO best practice and search trends.
- Develop, monitor and distribute meaningful performance metrics as a way to evidence SEO improvement and performance.
- Work with the marketing team to optimise copy and landing pages.
- [Add or delete details about the role where necessary]
SEO Specialist Job Requirements
- In-depth experience with website analytics tools
- Working knowledge of HTML and CMS (WordPress)
- Knowledge of ranking factors and search engine algorithms
- The ability to work autonomously but also as part of a team
- Excellent written and verbal communication skills
- [Add or delete details about the role where necessary]
SEO Specialist Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a SEO Specialist must understand Google analytics, and it would be nice to have graphic design skills.
How To Write A SEO Specialist Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
To find the best person for the role, you need to understand what the role involves. Before creating a SEO Specialist job description, we recommend building your ideal SEO Specialist Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your SEO Specialist job description:
Google Analytics
Stakeholder Management
Website Strategy
SEO
SEO Specialist Recruitment Guide
Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.
- What does a SEO Specialist do?
- How to interview a SEO Specialist?
- How much does it cost to hire a SEO Specialist?
