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How To Hire a SEO Manager

Complete with job descriptions, skill profiles, and interview templates. Use this SEO Manager hiring guide to help you make the right decisions, fast.

SEO Manager Recruitment Guide

What does a SEO Manager do?

SEO Managers consider all aspects of web searching by potential customers, and provide the strategies required to find visitors who will need a particular service. SEO assists in converting a visitor to a customer. With billions of web pages available, the SEO Manager helps target the right content to attract the right people to a  company’s website.

Day to day tasks of a SEO Manager

Skills assessment

SEO Manager definition

An SEO Manager will lead and oversee the research of SEO to help the digital marketing team run effective campaigns and to assist in transitioning visitors into customers. They will play a key role in optimizing the company's website, social media pages, and other content efforts to ensure highly qualified web traffic.

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SEO Manager Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a SEO Manager

A seo manager must be customer-focussed and empathetic. Because each call is different, a seo manager needs to have skills in resilience and learning agility. They must also have exceptional written and verbal communication skills.

Pro Tip

For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.


How to write a SEO Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your SEO Manager job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a SEO Manager must empathize with customer’s concerns and problems, but it would be nice to have business planning experience.

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Sample skill tests for a SEO Manager

Create a free account today to access the full assessment and more from our library

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Question 1


Question Type: Video

Following on from the previous question, imagine yourself in the scenario where your non-technical colleague asks about site speed and doesn’t understand what the issue is because it loads perfectly fast on their mobile and then proceeds to show you. Please record a brief video of how you would respond to your colleague (max 2 minutes).

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Question 2

Google Analytics

Question Type: Text

You need to place a Google Analytics Event Tracking code on a button, but you have no way of accessing the code to place the tracking on the button, what else could you do?

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Question 3


Question Type: Text

You’ve added a URL in the robots.txt file with a disallow parameter, but the URL is still showing up in Google search results. Why is this and how do you stop the URL from showing in Google?


How to interview a SEO Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a SEO Manager?

The average SEO Manager in the US makes $89,076 (USD) according to SEO Managers make the most in San Francisco at $127,814, averaging total compensation 43% greater than the US average. This appears to be an outlier and is plausible due to the high level of competition in Silicon Valley.

SEO Manager Salary United States

SEO Manager salaries in the United States range from $60,401 – $111,652 (USD). SEO Manager salaries in the U.S vary depending on the industry as well as the location.


SEO Manager Salary United Kingdom

SEO Manager salaries in the United Kingdom range from £27,000 – £54,000 (GBP). SEO Manager salaries in the UK vary depending on the industry as well as the location.

Source: Glassdoor

SEO Manager Salary Australia

SEO Manager salaries in Australia range from $48,000 – $79,000 (AUD). SEO Manager salaries in Australia vary depending on the industry as well as the location.

Source: Payscale