STEP 1
Build the Ideal Candidate Profile
To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.
How To Hire A Copywriter
MarketingComplete with job descriptions, skill profiles, and interview templates. Use this Copywriter hiring guide to help you make the right decisions, fast.
COPYWRITER RECRUITMENT GUIDE
What does a Copywriter do?
A copywriter rare responsible for writing clear and concise copy for advertisements (print, digital), marketing materials, company HR material and websites. They are also required to research and plan content.
Day to day tasks of a Copywriter
- Strategically plan content calendars
- Write engaging content for a variety of material relevant to the company’s brand and culture
- Research subject matters and understand the audience by conducting web searches, interviews, competitor analysis, etc.
- Interpret creative briefs and develop into copy concepts
- Propose copy concepts and present underlying strategic thinking to management
- Proofread, subedit, and interpret a range of content developed by internal audiences and workplace experts to ensure easy-to-understand language is used
COPYWRITER DEFINITION
A Copywriters’ primary responsibility is to take in copy briefs and create relevant and concise written text to be used for marketing, advertising and/or HR materials.
HIRING PROCESS
Copywriter Hiring Process
STEP 2
Write A Job Description Based On Skills
Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.
STEP 3
Selecting The Ideal Candidate
See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.
STEP 4
Interview Top Performers
Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.
STEP 5
Making An Offer
Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
BUILD THE IDEAL CANDIDATE PROFILE
Skills needed for a Copywriter
A copywriter must be a creative thinker. They must understand SEO and have the ability to conduct in depth research to ensure their end product is relevant. They will be excellent in time management and understand the power of the written word.
- Research
- SEO
- Creative Thinking
- Copywriting
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Copywriter job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Copywriter job description:
- Job Title
- What position are you hiring for?
- Summary
- What makes your company unique? What would it be like to work for you?
- Responsibilities
- An overview of the role’s day-to-day activities, and how the position contributes to the organization
- Requirements
- Skills a candidate must have to perform the job successfully
- Benefits
- Details of compensation, benefits, and any perks on offer
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Copywriter
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Question 1
Creative ThinkingQuestion Type: Text
Write a paragraph (100-150 words) that shares a recent piece of business news you find fascinating, your goal is to share the news with your colleagues. Be sure to provide your opinion of its effects.
Question 2
ResearchQuestion Type: Text
Describe a project that you have worked on where you knew absolutely nothing about the topic when you started. Outline the research strategies you utilized and how you learned enough to write about it.
Question 3
CopywritingQuestion Type: Text
Based on this home page copy and image from Modcloth, write a brief story about who their target client is, what that client wants most, and the solution Modcloth is offering. In your description, don't limit your response to demographic information. Dig deeper.
INTERVIEW TOP PERFORMERS
How to interview a Copywriter
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
MAKING AN OFFER
How much does it cost to hire a Copywriter?
The US average for a Copywriter is $52,034 according to Indeed.com while the reported average salary on Builtin.com amounts to $69,046. There is also a reported additional cash compensation of $5,369 that Copywriters make on average every year.
United States
Copywriter salaries in the United States range from $43,062 - $65,501 (USD). Copywriter salaries in the U.S vary a lot depending on the industry and location of the role.
Source: Source: Salary.com
United Kingdom
Copywriter salaries in the United Kingdom range from £22,000 - £45,000 (GBP). Copywriter salaries in the UK vary a lot depending on the industry and location of the role.
Source: Source: Glassdoor
Australia
Copywriter salaries in Australia range from $73,000 - $127,000 (AUD). Copywriter salaries in Australia vary a lot depending on the industry and location of the role.
Source: Source: Talent.com