How To Hire a Director of Content Marketing

Complete with job descriptions, skill profiles, and interview templates. Use this Director of Content Marketing hiring guide to help you make the right decisions, fast.

DIRECTOR OF CONTENT MARKETING RECRUITMENT GUIDE

What does a Director of Content Marketing do?

A Director of Content Marketing is generally responsible for setting and executing a content marketing strategy for their company. This will involve crafting efficient methods to promote and relay content to their existing and future customer base that will in turn allow the company to build a strong sales pipeline.

It is a very high level position that will generally have a team underneath them that is tasked with executing the day to day tasks of the overall content plan.

Day to day tasks of a Director of Content Marketing

Continually liaise with the senior leadership team
Develop the marketing strategy and oversee a team of marketing professionals
Ideate and create content across multiple social channels
Direct and write specifically crafted copy across various customer touchpoints
Engage with social media influencers for collaboration opportunities,if relevant to the company
Work with external agencies on specific campaigns
Analyze the impact of each campaign to determine if they are aligned with overall business objectives

Recruitment guide role overview illustration

DIRECTOR OF CONTENT MARKETING DEFINITION

A Director of Content Marketings’ primary responsibility is to lead a team of marketing professionals to create and execute a content plan to allow for continual growth of a business.

HIRING PROCESS

Director of Content Marketing Hiring Process

1
STEP 1
2
STEP 2
3
STEP 3
4
STEP 4
5
STEP 5

STEP 1

Build the Ideal Candidate Profile

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

STEP 2

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

STEP 3

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

STEP 4

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

STEP 5

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.

BUILD THE IDEAL CANDIDATE PROFILE

Skills needed for a Director of Content Marketing

A director of content marketing must be able to maintain and grow relationships with stakeholders, while having a sound understanding of content marketing strategies across different platforms. An integral part of their role is managing a team to ensure optimum performance.

Team Management
Content Marketing
Content Writing
Marketing Strategy

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Director of Content Marketing job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Director of Content Marketing job description:

Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer

Use our sample Director of Content Marketing job description

SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Director of Content Marketing

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Question 1

Content Marketing

Question Type: Video

How do you measure content success?

Question 2

Content Writing

Question Type: Document

In the document, write a short paragraph for a blog post for our site (feel free to choose a topic we already have or create one of your own)

Question 3

Marketing Strategy

Question Type: Text

What actions would you take to develop a content marketing strategy on your first day at work here?

INTERVIEW TOP PERFORMERS

How to interview a Director of Content Marketing

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

MAKING AN OFFER

How much does it cost to hire a Director of Content Marketing?

The US average for a Director of Content Marketing is $110,000 according to Comparably.com while the reported average salary on ZipRecruiter amounts to $102,500. The bulk of Director of Content Marketing salaries range between $88,000 (25th percentile) to $116,500 (75th percentile) with top earners (90th percentile) making $128,500 annually across the United States.

United States

Director of Content Marketing salaries in the United States range from $66,500 - $138,000 (USD). Director of Content Marketing salaries in the U.S vary a lot depending on the industry, as well as the location.

Source: Source: ZipRecruiter

United Kingdom

Director of Content Marketing salaries in the United Kingdom range from £49,000 - £124,000 (GBP). Director of Content Marketing salaries in the UK vary a lot depending on the industry, as well as the location.

Source: Source: Glassdoor

Australia

Director of Content Marketing salaries in Australia range from $86,000 - $185,000 (AUD). Director of Content Marketing salaries in Australia vary a lot depending on the industry, as well as the location.