How To Hire a Director of Content Marketing
Complete with job descriptions, skill profiles, and interview templates. Use this Director of Content Marketing hiring guide to help you make the right decisions, fast.
Director of Content Marketing Recruitment Guide
What does a Director of Content Marketing do?
A Director of Content Marketing is generally responsible for setting and executing a content marketing strategy for their company. This will involve crafting efficient methods to promote and relay content to their existing and future customer base that will in turn allow the company to build a strong sales pipeline.
It is a very high level position that will generally have a team underneath them that is tasked with executing the day to day tasks of the overall content plan.
Day to day tasks of a Director of Content Marketing
- Continually liaise with the senior leadership team
- Develop the marketing strategy and oversee a team of marketing professionals
- Ideate and create content across multiple social channels
- Direct and write specifically crafted copy across various customer touchpoints
- Engage with social media influencers for collaboration opportunities,if relevant to the company
- Work with external agencies on specific campaigns
- Analyze the impact of each campaign to determine if they are aligned with overall business objectives
Director of Content Marketing definition
A Director of Content Marketings’ primary responsibility is to lead a team of marketing professionals to create and execute a content plan to allow for continual growth of a business.
HIRING PROCESS
Director of Content Marketing Hiring Process
Build the ideal candidate profile
Skills needed for a Director of Content Marketing
A director of content marketing must be able to maintain and grow relationships with stakeholders, while having a sound understanding of content marketing strategies across different platforms. An integral part of their role is managing a team to ensure optimum performance.
- Team Management
- Content Marketing
- Content Writing
- Marketing Strategy
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Director of Content Marketing job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Director of Content Marketing job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Director of Content Marketing must have team management experience, and it would be nice to have relevant hands-on experience in the specific niche of the company.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Director of Content Marketing
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Question 1
Content Marketing
Question Type: Video
How do you measure content success?
Question 2
Content Writing
Question Type: Document
In the document, write a short paragraph for a blog post for our site (feel free to choose a topic we already have or create one of your own)
Question 3
Marketing Strategy
Question Type: Text
What actions would you take to develop a content marketing strategy on your first day at work here?
INTERVIEW TOP PERFORMERS
How to interview a Director of Content Marketing
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Director of Content Marketing?
The US average for a Director of Content Marketing is $110,000 according to Comparably.com while the reported average salary on ZipRecruiter amounts to $102,500. The bulk of Director of Content Marketing salaries range between $88,000 (25th percentile) to $116,500 (75th percentile) with top earners (90th percentile) making $128,500 annually across the United States.
Director of Content Marketing Salary United States
Director of Content Marketing salaries in the United States range from $66,500 – $138,000 (USD). Director of Content Marketing salaries in the U.S vary a lot depending on the industry, as well as the location.
Source: ZipRecruiter
Director of Content Marketing Salary United Kingdom
Director of Content Marketing salaries in the United Kingdom range from £49,000 – £124,000 (GBP). Director of Content Marketing salaries in the UK vary a lot depending on the industry, as well as the location.
Source: Glassdoor
Director of Content Marketing Salary Australia
Director of Content Marketing salaries in Australia range from $86,000 – $185,000 (AUD). Director of Content Marketing salaries in Australia vary a lot depending on the industry, as well as the location.
Source: Glassdoor
