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SEO Manager Skills Assessment Test

Assessment Category

Marketing

SEO Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
11
TextVideo
Skills
4
CollaborationGoogle AnalyticsSEOWebsite Strategy
Use Assessment Template
Assessment Summary
An SEO Manager is responsible for managing a team of digital marketers to ensure that the business’ website and online content is optimized and ranks highly. This assessment contains 11 questions that test a candidate’s ability to succeed as an SEO Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for an SEO Manager include how skilled the candidate is in SEO, collaborating and working with others, working with Google Analytics, and planning and implementing website strategies. This assessment tests a candidate’s ability to conduct an SEO audit on a website, how well they can help and work with a non-technical colleague, their ability to look through a website a provide recommendations on how it could be optimized, and how effectively they are able to use Google Analytics.
What to test with this assessment
You can expect to learn whether a candidate can optimize a website, social media content, and all online content, manage a team of marketers and collaborate well with other stakeholders, organize, plan and implement campaigns, and build a strong online community.

About the SEO Manager Skills Assessment

Want to hire the best SEO Manager? Use our expert SEO Manager skills test to hire the best person and never make another bad hire.

SEO (Search Engine Optimisation) involves building and boosting a website so that it ranks highly on online web pages. This helps the site to be more visible to potential customers and appear in more searches. Strong SEO strategies also mean that the business’s website will likely rank higher than their competitors and therefore attract more customers and sales.

This SEO Manager test assesses whether job candidates can lead and oversee the research of SEO to help the digital marketing team run effective campaigns and to assist in transitioning visitors into customers. This can include SEO, collaboration, website strategy, and Google Analytics.

Candidates who perform well on this SEO Manager skills assessment will have all the technical skills to implement SEO and website strategies and then analyze the data from these strategies. They will also have the necessary soft skills to collaborate with all other internal and external stakeholders.

The modern-day SEO manager should be an integrated SEO digital marketer who knows about on-page SEO and other integrated tactics. SEO is about making websites better at both the page and server level in a structured way to enhance their chances of being found on search engines, with the eventual goal of generating traffic and conversion. In addition, modern SEO Managers need to generate traffic and acquire customers through social media. Increasingly, we see synergies between SEO and social media, and this integration is only increasing. Just as important are usability and information architecture skills, whereby they value the importance of good site usability and how their objects are placed on your page and if the information they provide on their site is useful for the users, and if the site is easy to use and navigate.
The best collaborators always express sincere appreciation and thanks for all that their colleagues have done. They’re not shy about expressing this appreciation to the entire team and anyone else who will listen. For an SEO Manager, they will have to work across the business with technical and non-technical groups, meaning they’ll have to be a chameleon of sorts and relate to various groups. They will take the time to understand the needs of different business units and work out how to put this into practice best when working on SEO.
An SEO manager will be an elite web strategist and responsible for the website’s long-term planning and decision-making. They must be able to balance a few key pillars; community, business, and technology. This means they will need to understand the community/audience they are targeting and know that includes social media, community marketing, and the ability to listen and be empathetic. They must know the business needs inside out and play a key role in the long-term goal planning and how it aligns with the website strategy. Finally, they will need to know how to best use the technology at their disposal, including web architecture, web development, and software development.
Web analytics are much like user ratings; they are the people’s voices presented in charts and graphs. They tell you what’s working and what’s not working at all points throughout the customer engagement cycle. A highly skilled SEO manager will understand how to interpret Google analytics and utilize the findings to build on and improve previous campaigns by finding weak points and strengths in campaigns.
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SEO Manager Online Test Sample Questions

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Question Type

Question

Collaboration

Question Type: Video

Following on from the previous question, imagine yourself in the scenario where your non-technical colleague asks about site speed and doesn't understand what the issue is because it loads perfectly fast on their mobile and then proceeds to show you. Please record a brief video of how you would respond to your colleague (max 2 minutes).
Question Type

Question

Google Analytics

Question Type: Text

You need to place a Google Analytics Event Tracking code on a button, but you have no way of accessing the code to place the tracking on the button, what else could you do?
Question Type

Question

SEO

Question Type: Text

You've added a URL in the robots.txt file with a disallow parameter, but the URL is still showing up in Google search results. Why is this and how do you stop the URL from showing in Google?

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Frequently asked questions

A SEO Skills test is designed to assess a candidate’s ability to perform search engine optimization tasks. The test may assess multiple skills, including the ability to research keywords, optimize website content, and manage technical SEO tasks. The results of the test can help employers identify candidates who have the skills necessary to succeed in a search engine optimization role.

Vervoe can help test a candidate’s SEO technical capabilities of various skills such as keyword research, keyword tracking and management, on page optimizaitons, link building, data analysis, content strategy, site architecture, crawl budget optimization, algorithm changes, and more SEO skills that collectively improve search engine rankings. Vervoe can also help test for proficinecy use of common tools such as Ahrefs, ScreamingFrog, SEM Rush, Google Analytics and Microsoft Excel.

A successful SEO manager needs more than just a deep understanding of how search engines work, know to research keywords, optimize website content, and build links effectively. Those are just the technical skills. The best SEO managers also require soft skills that set them apart from the rest. They’re able to communicate clearly and persuasively, both in writing and in person. They’re also able to manage projects effectively, juggle multiple priorities, and work well under pressure. And perhaps most importantly, they have a true passion for search engine optimization and a never-ending desire to stay ahead of the curve. Vervoe can help test for the key specific soft skills.

An SEO online test is an effective tool for improving the recruitment process because it assesses multiple skills. Vervoe helps employers assess both technical and non-technical skills of candidates. The SEO online test can give you a well-rounded picture of a candidate’s skills and abilities. In addition, the SEO assessment allows you to create your own coding questions. This means that you can tailor the questions to assess the specific skills that you are looking for in a candidate, whether they are an SEO specialist, SEO manager, SEO analyst or any other function for organic growth.

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed SEO Manager job description with a SEO Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right SEO Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a SEO Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the SEO Manager role. A SEO Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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