How To Hire a Content Marketer
Complete with job descriptions, skill profiles, and interview templates. Use this Content Marketer hiring guide to help you make the right decisions, fast.
Content Marketer Recruitment Guide
What does a Content Marketer do?
A Content Marketer is primarily responsible for the planning, creating, and implementation of content to attract prospects and then convert them into customers, and raising brand awareness. They will work as a part of a team to design, build and implement content pieces as part of larger campaigns.
Day to day tasks of a Content Marketer
- Track all activities and measure success to inform the content strategy.
- Manage content strategy and initiatives across all mediums
- Measure success of content strategy
- Work closely with senior leadership to create a contempt strategy that aligns with organizational goals
- Assist in the development of new content
Content Marketer definition
A Content Marketers’ primary responsibility is to work within a team to create relevant and relatable content so that their brand/company can target the right audience in order to generate more leads and sales, and increase brand awareness.
HIRING PROCESS
Content Marketer Hiring Process
Build the ideal candidate profile
Skills needed for a Content Marketer
A Content Marketer must be strategic and creative. They need to be open to trying new and unique ways to get results and be able to fail quickly and learn from results.
- SEO
- Learning Agility
- Content Marketing
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Content Marketer job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Content Marketer job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Content Marketer must have design experience, but it would be nice to have video editing experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Content Marketer
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Question 1
Learning Agility
Question Type: Video
What are your go-to blogs, channels, pages for your own interest, and learning that you visit regularly? Why?
Question 2
Content Marketing
Question Type: Text
How many pieces of content do you think we should produce in a week and what form do you think would be most effective (short form, long-form, videos)?
Question 3
SEO
Question Type: Text
A blog post that was written on the blog isn’t getting many views and is not ranking highly. What steps would you take to improve its ranking?
INTERVIEW TOP PERFORMERS
How to interview a Content Marketer
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Content Marketer?
The US average for a Content Marketer is $53,235 according to Payscale.com while the reported average salary on Glassdoor amounts to $67,500. The top ten percent is paid up to $81,000.
Content Marketer Salary United States
Content Marketer salaries in the United States range from $37,000 – $81,000 (AUD). Content Marketer salaries in the U.S vary a lot depending on the industry and the as well as the location.
Source: Payscale.com
Content Marketer Salary United Kingdom
Content Marketer salaries in the United Kingdom range from £17,000 – £55,000 (GBP). Content Marketer salaries in the UK vary a lot depending on the industry and the as well as the location.
Source: Payscale.com
Content Marketer Salary Australia
Content Marketer salaries in Australia range from $47,000 – $85,000 (AUD). Content Marketer salaries vary a lot depending on the industry and the as well as the location.
Source: Glassdoor
