How To Hire a Content Marketer

Complete with job descriptions, skill profiles, and interview templates. Use this Content Marketer hiring guide to help you make the right decisions, fast.

Content Marketer Recruitment Guide

What does a Content Marketer do?

A Content Marketer is primarily responsible for the planning, creating, and implementation of content to attract prospects and then convert them into customers, and raising brand awareness. They will work as a part of a team to design, build and implement content pieces as part of larger campaigns.

Day to day tasks of a Content Marketer

Skills assessment

Content Marketer definition

A Content Marketers’ primary responsibility is to work within a team to create relevant and relatable content so that their brand/company can target the right audience in order to generate more leads and sales, and increase brand awareness.

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HIRING PROCESS

Content Marketer Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Content Marketer

A Content Marketer must be strategic and creative. They need to be open to trying new and unique ways to get results and be able to fail quickly and learn from results.

Pro Tip

For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Content Marketer job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Content Marketer job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Content Marketer must have design experience, but it would be nice to have video editing experience.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Content Marketer

Create a free account today to access the full assessment and more from our library

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Question 1

Learning Agility

Question Type: Video

What are your go-to blogs, channels, pages for your own interest, and learning that you visit regularly? Why?

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Question 2

Content Marketing

Question Type: Text

How many pieces of content do you think we should produce in a week and what form do you think would be most effective (short form, long-form, videos)?

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Question 3

SEO

Question Type: Text

A blog post that was written on the blog isn’t getting many views and is not ranking highly. What steps would you take to improve its ranking?

INTERVIEW TOP PERFORMERS

How to interview a Content Marketer

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Content Marketer?

The US average for a Content Marketer is $53,235 according to Payscale.com while the reported average salary on Glassdoor amounts to $67,500. The top ten percent is paid up to $81,000.

Content Marketer Salary United States

Content Marketer salaries in the United States range from $37,000 – $81,000 (AUD). Content Marketer salaries in the U.S vary a lot depending on the industry and the as well as the location.

Source: Payscale.com

Content Marketer Salary United Kingdom

Content Marketer salaries in the United Kingdom range from £17,000 – £55,000 (GBP). Content Marketer salaries in the UK vary a lot depending on the industry and the as well as the location.

Source: Payscale.com

Content Marketer Salary Australia

Content Marketer salaries in Australia range from $47,000 – $85,000 (AUD). Content Marketer salaries vary a lot depending on the industry and the as well as the location.

Source: Glassdoor