How To Hire a Sales and Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Sales and Marketing Manager hiring guide to help you make the right decisions, fast.
Sales and Marketing Manager Recruitment Guide
What does a Sales and Marketing Manager do?
A Sales and Marketing Manager will formulate and implement strategies and procedures for advertising, PR, sales and marketing in consultation with other line managers within a business. They organise and manage sales activities by setting product parameters, sales farming areas and customer service standards.They will also direct company advertising methods and distribution policy by planning the work of sales team members and other key stakeholders.
Day to day tasks of a Sales and Marketing Manager
- Coordination of all marketing materials and brand marketing plans.
- Develop & manage key relationships with key customers.
- Lead in the development of sales & marketing strategy.
- Implement & report on S&M strategy progress.
- Social media strategy and implementation.
- Engaging with key stakeholders within the business and externally in relation to sales and marketing functions.
- Taking a significant role in the identification and development of new products & assessment of current range performance.
- Developing internal and external marketing materials and initiatives.
Sales and Marketing Manager definition
Sales and Marketing Managers are responsible for researching and developing new marketing opportunities and planning and implementing new sales plans to ensure syndery across the business. They will also take a high-level management role of both the marketing and the sales teams and be ultimately responsible for the sales and marketing success of a business.
HIRING PROCESS
Sales and Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Sales and Marketing Manager
A Sales and Marketing manager must be customer-focused and understand market positioning technicalities. They will be able to implement effective sales strategies to ensure that their products and services can be easily pitched to the market by the sales team. They will be excellent communicators and be able to liaise with people from various backgrounds.
- Communication
- Sales Strategy
- Market Positioning & Pricing
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Sales and Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Sales and Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Sales and Marketing Manager must understand a customer’s pain points, and it would be nice to have relatable sales experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Sales and Marketing Manager
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Question 1
Sales Strategy
Question Type: Multiple Choice
Please consider the following scenario for all questions: The sales team has been chasing this potential client for months. When they finally get a meeting, the prospect reveals three quotes from competitors that offer prices well below your stand price list. Some of the quoted prices are 10% below what your firm charges even its biggest customer. What question(s) will you ask the sales team?
Question 2
Market Positioning & Pricing
Question Type: Spreadsheet
TASK: After consulting the sales team and your CEO, create a simple Spreadsheet that lists five specific services your company will provide and the price/hour for each service. The last column outlines the “Value Proposition” (how that service helps the customer) for each service and two reasons why that service is worth the higher price.
Question 3
Sales Strategy
Question Type: Video
Task: Create a two-minute video sales script that sells the value of your higher-priced product/service when compared to competitors (feel free to use our business as your product/service).
INTERVIEW TOP PERFORMERS
How to interview a Sales and Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Sales and Marketing Manager?
The US average for a Sales and Marketing Manager is $75,000 according to Zippia.com. 10 percent of sales and marketing managers earn $130,000 or better, with another 10 percent receiving around $44,000. The growth rate of this role has been tipped at approximately 8%.
Sales and Marketing Manager Salary United States
Sales and Marketing Manager salaries in the United States range from $44,000 – $130,000 (AUD). Sales and Marketing Manager salaries in the U.S vary a lot depending on the industry and the size of the business they are in.
Source: Zippia.com
Sales and Marketing Manager Salary United Kingdom
Sales and Marketing Manager salaries in the United Kingdom range from £22,000 – £71,000 (GBP). Sales and Marketing Manager salaries in the UK vary a lot depending on the industry and the size of the business they are in.
Source: Glassdoor
Sales and Marketing Manager Salary Australia
Sales and Marketing Manager salaries in Australia range from $50,000 – $126,000 (AUD). Sales and Marketing Manager salaries in Australia vary a lot depending on the industry and the size of the business they are in.
Source: Payscale
