How To Hire a Content Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Content Marketing Manager hiring guide to help you make the right decisions, fast.
Content Marketing Manager Recruitment Guide
What does a Content Marketing Manager do?
A content marketing manager is the key player when managing a company’s content marketing strategy and operations, and is responsible for the overall success of content marketing strategies and plans. They are the key player in building a content market strategy and also facilitate the day-to-day planning of content and content creation, along with the promotion of campaigns. They will also report on the success of their initiatives.
Day to day tasks of a Content Marketing Manager
- Maintain up to date knowledge on digital marketing and the company’s industry to ensure content is valuable and forward-thinking
- Fully lead, and be accountable for the success of content design and delivery.
- Build and maintain good working relationships with marketing, customer success and sales teams to deliver on business objectives through relatable and effective content
- Train, lead and mentor content specialists
- Create content strategy to enhance brand awareness through online channels
Content Marketing Manager definition
Content Marketing Managers are primarily responsible for planning, developing and implementing the overall content strategy for a company or brand. They are responsible for the management of the creation and production of online and offline marketing content.
HIRING PROCESS
Content Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Content Marketing Manager
A content marketing manager must be organized and understand their target market. They will understand how to interpret data and the different ways in which engaging content can be created and deployed. They will have a keen eye for detail and know how to use tools at their disposal to conduct research.
- Research
- Data Analysis
- Content Writing
- Content Marketing
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Content Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Content Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Content Marketing Manager must have an eye for details, and it would be nice to have agency experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Content Marketing Manager
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Question 1
Data Analysis
Question Type: Video
You have just written a blog series for the organization. How do you measure its success?
Question 2
Content Writing
Question Type: Document
Write about the three top features of Slack (www.slack.com).
Question 3
Research
Question Type: Text
You are taking in a brief for a new project. What are the top three questions you would ask the client?
INTERVIEW TOP PERFORMERS
How to interview a Content Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Content Marketing Manager?
The US average for a Content Marketing Manager is $80,000 according to Glassdoor.com while the reported average salary on Salary.com amounts to $75,556. The top earners can make up to $151,000 USD per year.
Content Marketing Manager Salary United States
Content Marketing Manager salaries in the United States range from $64,000 – $151,000 (USD). Content Marketing Manager salaries in the U.S vary a lot depending on the size of the company and location of the role.
Source: Glassdoor.com
Content Marketing Manager Salary United Kingdom
Content Marketing Manager salaries in the United Kingdom range from £31,000 – £64,000 (GBP). Content Marketing Manager salaries in the UK vary a lot depending on the size of the company and location of the role.
Source: Glassdoor
Content Marketing Manager Salary Australia
Content Marketing Manager salaries in Australia range from $52,000 – $107,000 (AUD). Content Marketing Manager salaries in Australia vary a lot depending on the size of the company and location of the role.
Source: Payscale
