How To Hire a Content Marketing Manager

Complete with job descriptions, skill profiles, and interview templates. Use this Content Marketing Manager hiring guide to help you make the right decisions, fast.

Content Marketing Manager Recruitment Guide

What does a Content Marketing Manager do?

A content marketing manager is the key player when managing a company’s content marketing strategy and operations, and is responsible for the overall success of content marketing strategies and plans. They are the key player in building a content market strategy and also facilitate the day-to-day planning of content and content creation, along with the promotion of campaigns. They will also report on the success of their initiatives.

Day to day tasks of a Content Marketing Manager

Skills assessment

Content Marketing Manager definition

Content Marketing Managers are primarily responsible for planning, developing and implementing the overall content strategy for a company or brand. They are responsible for the management of the creation and production of online and offline marketing content.

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HIRING PROCESS

Content Marketing Manager Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Content Marketing Manager

A content marketing manager must be organized and understand their target market. They will understand how to interpret data and the different ways in which engaging content can be created and deployed. They will have a keen eye for detail and know how to use tools at their disposal to conduct research.

Pro Tip

For senior-level roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Content Marketing Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Content Marketing Manager job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Content Marketing Manager must have an eye for details, and it would be nice to have agency experience.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Content Marketing Manager

Create a free account today to access the full assessment and more from our library

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Question 1

Data Analysis

Question Type: Video

You have just written a blog series for the organization. How do you measure its success?

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Question 2

Content Writing

Question Type: Document

Write about the three top features of Slack (www.slack.com).

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Question 3

Research

Question Type: Text

You are taking in a brief for a new project. What are the top three questions you would ask the client?

INTERVIEW TOP PERFORMERS

How to interview a Content Marketing Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Content Marketing Manager?

The US average for a Content Marketing Manager is $80,000 according to Glassdoor.com while the reported average salary on Salary.com amounts to $75,556. The top earners can make up to $151,000 USD per year.

Content Marketing Manager Salary United States

Content Marketing Manager salaries in the United States range from $64,000 – $151,000 (USD). Content Marketing Manager salaries in the U.S vary a lot depending on the size of the company and location of the role.

Source: Glassdoor.com

Content Marketing Manager Salary United Kingdom

Content Marketing Manager salaries in the United Kingdom range from £31,000 – £64,000 (GBP). Content Marketing Manager salaries in the UK vary a lot depending on the size of the company and location of the role.

Source: Glassdoor

Content Marketing Manager Salary Australia

Content Marketing Manager salaries in Australia range from $52,000 – $107,000 (AUD). Content Marketing Manager salaries in Australia vary a lot depending on the size of the company and location of the role.

Source: Payscale