SEO Manager Job Description
Use this comprehensive SEO Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A SEO Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a SEO Manager job description, we recommend building your ideal SEO Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your SEO Manager job description:
Google Analytics
Website Strategy
Collaboration
SEO
SEO Manager Job Description
Are you a dynamic SEO Manager who is passionate about building and growing the best possible SEO for your brand and thrives on solving problems?
SEO Manager Job Description Summary
Our company is seeking a SEO Manager to be the first point of contact when it comes to the ‘brains’ behind our website and SEO. Your ultimate goal will be to maintain and improve our organic ranking across multiple categories and enable businesses to provide tailored solutions to customers.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
SEO Manager Job Responsibilities
- Review technical SEO issues and recommend improvements.
- Implement highly analytical data driven SEO campaigns through the use of logic based internal link structures, competitor analysis, rank analysis and duplicate content minimisation.
- Collaborate with developers and engineers by defining your ideal.
- Help define and collaborate on managing long term content strategies from ideation through to implementation.
- Execute a variety of link building campaigns.
- Develop scalable SEO strategies and implementation plans, reporting and analysis.
- Communicate with stakeholders on strategy/project development, timelines and results.
- Mentor junior team members.
- Stay up to date with the latest SEO and digital marketing trends and best practices.
- [Add or delete details about the role where necessary]
SEO Manager Job Requirements
- Implemented end to end content strategies.
- Demonstrated execution of successful link building campaigns.
- Worked on large sites.
- Strong writing and editing skills.
- Knowledge of industry leading SEO tools.
- An analytical approach to problem solving.
- A growth mindset, looking to always improve the outcomes of users of our platform.
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a SEO Manager must empathize with customer’s concerns and problems, but it would be nice to have business planning experience.
SEO Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
