How To Hire a Marketing Coordinator
Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Coordinator hiring guide to help you make the right decisions, fast.
Marketing Coordinator Recruitment Guide
What does a Marketing Coordinator do?
A Marketing Coordinator will implement marketing tactics that support a business’s objectives. They will develop and execute appropriate campaigns by selecting, segmenting and targeting markets, and promoting products and services to those markets. They will also analyze marketing campaign data and provide insights to create and market new products and measure the success of previous campaigns.
Day to day tasks of a Marketing Coordinator
- Assist in the creation and editing of written, video, and photo content
- Review analytics and create reports on key metrics
- Assist in the development and management of social media marketing and influencer marketing strategy
- Manage and engage with social media communities
- Develop and implement strategies to increase engagement, drive traffic and grow the audience of accounts under your management
- Assist with copywriting and design
Marketing Coordinator definition
Marketing Coordinators coordinate all the brand marketing activities and initiatives of an organization. They will conduct market research, build and launch promotional campaigns, identify target audiences, evaluate current trends, and analyze past campaign performance.
HIRING PROCESS
Marketing Coordinator Hiring Process
Build the ideal candidate profile
Skills needed for a Marketing Coordinator
A marketing coordinator must be a keen and willing learner with the agility to pick up a range of tasks. They must have strong knowledge in a range of marketing functions and have a deep understanding of their products/services and their customers.
- Content Marketing
- Marketing Strategy
- Learning Agility
- Marketing
Pro Tip
You’re likely to receive a larger number of applications for mid-level roles than you would for a senior position. Ensure you provide details about what it’s like to work for your company and your company values, so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Marketing Coordinator job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Coordinator job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Coordinator must have a creative mindset, and it would be nice if they have some experience in running end-to-end campaigns.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Marketing Coordinator
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Question 1
Content Marketing
Question Type: Text
Please find a blog post on our website and outline how you could repurpose it.
Question 2
Marketing
Question Type: Video
Describe a marketing campaign that you’ve run that you are particularly proud of. What role did you play? What were the results?
Question 3
Marketing Strategy
Question Type: Video
How would you spend your first 3 months as a marketer for our company?
INTERVIEW TOP PERFORMERS
How to interview a Marketing Coordinator
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Marketing Coordinator?
The US average for a Marketing Coordinator is $56,698, according to Salary.com, while the reported average salary on Indeed.com amounts to $45,144.
Marketing Coordinator Salary United States
Marketing Coordinator salaries in the United States range from $43,855 – $73,040 (USD). Marketing Coordinator salaries in the U.S vary a lot depending on the industry and the nature of the business, along with location.
Source: Salary.com
Marketing Coordinator Salary United Kingdom
Marketing Coordinator salaries in the United Kingdom range from £18,000 – £29,000 (GBP). Marketing Coordinator salaries in the UK usually depend on the location of the role and the size of the company they are working for, which will impact the scope of the role. |
Source: Payscale.com
Marketing Coordinator Salary Australia
Marketing Coordinator salaries in Australia range from $46,000 – $71,000 (AUD). Marketing Coordinator salaries in Australia usually depend on the location of the role and the size of the company they are working for as that will impact the scope of the role.
