Marketing Coordinator

Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Coordinator hiring guide to help you make the right decisions, fast.

HOW TO HIRE A Marketing Coordinator

What does a Marketing Coordinator do?

A Marketing Coordinator will implement marketing tactics that support a business’s objectives. They will develop and execute appropriate campaigns by selecting, segmenting and targeting markets, and promoting products and services to those markets. They will also analyze marketing campaign data and provide insights to create and market new products and measure the success of previous campaigns.

Day to day tasks of a Marketing Coordinator

Skills assessment

Marketing Coordinator definition

Marketing Coordinators coordinate all the brand marketing activities and initiatives of an organization. They will conduct market research, build and launch promotional campaigns, identify target audiences, evaluate current trends, and analyze past campaign performance.

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HIRING PROCESS

Marketing Coordinator Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Marketing Coordinator

A marketing coordinator must be a keen and willing learner with the agility to pick up a range of tasks. They must have strong knowledge in a range of marketing functions and have a deep understanding of their products/services and their customers.

Pro Tip

You’re likely to receive a larger number of applications for mid-level roles than you would for a senior position. Ensure you provide details about what it’s like to work for your company and your company values, so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Marketing Coordinator job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Coordinator job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Coordinator must have a creative mindset, and it would be nice if they have some experience in running end-to-end campaigns.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Marketing Coordinator

Create a free account today to access the full assessment and more from our library

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Question 1

Content Marketing

Question Type: Text

Please find a blog post on our website and outline how you could repurpose it.

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Question 2

Marketing

Question Type: Video

Describe a marketing campaign that you’ve run that you are particularly proud of. What role did you play? What were the results?

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Question 3

Marketing Strategy

Question Type: Video

How would you spend your first 3 months as a marketer for our company?

INTERVIEW TOP PERFORMERS

How to interview a Marketing Coordinator

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Marketing Coordinator?

The US average for a Marketing Coordinator is $56,698, according to Salary.com, while the reported average salary on Indeed.com amounts to $45,144.

Marketing Coordinator Salary United States

Marketing Coordinator salaries in the United States range from $43,855 – $73,040 (USD). Marketing Coordinator salaries in the U.S vary a lot depending on the industry and the nature of the business, along with location.

Source: Salary.com

Marketing Coordinator Salary United Kingdom

 

Marketing Coordinator salaries in the United Kingdom range from £18,000 – £29,000 (GBP). Marketing Coordinator salaries in the UK usually depend on the location of the role and the size of the company they are working for, which will impact the scope of the role.

Source: Payscale.com

Marketing Coordinator Salary Australia

Marketing Coordinator salaries in Australia range from $46,000 – $71,000 (AUD). Marketing Coordinator salaries in Australia usually depend on the location of the role and the size of the company they are working for as that will impact the scope of the role.