Marketing Coordinator Job Description
Use this comprehensive Marketing Coordinator job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Marketing Coordinator Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Marketing Coordinator job description, we recommend building your ideal Marketing Coordinator Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Marketing Coordinator job description:
Content
Marketing Strategy
Learning
Marketing
Marketing Coordinator Job Description
Are you an organised Marketing Coordinator who is passionate about modern marketing concepts and thrives in creative environments?
Marketing Coordinator Job Description Summary
Our company is seeking a Marketing Coordinator to be a focal point of our marketing team. We’re looking for someone who can build marketing campaigns that are complete with relevant and relatable content. You will be a fast and willing learner, who takes the opportunity to upskill and stay up to date with changes in the market. You will understand key concepts around market positioning and pricing strategies.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Marketing Coordinator Job Responsibilities
- Assist in the successful implementation of established marketing plans.
- Project manage campaigns and ensure they run on time and on budget
- Help to develop the brand and ensure it is represented in the market according to brand guidelines.
- Update digital assets including website content, email, SEO and media to optimise lead generation performance.
- Develop content for social media channels and manage and build social communities.
- Assist in the successful operation of marketing/sales events.
- Assist in the management of external agencies.
- Develop competitor marketing activity reports for regular review.
- [Add or delete details about the role where necessary]
Marketing Coordinator Job Requirements
- Excellent communication, interpersonal, and collaboration skills.
- Fast learner with an ability to adapt techniques based on requirements.
- An excellent digital marketing background including email, website, SEM, SEO & Social.
- Experience in building and running campaigns.
- Understanding of data analytics for the purpose of measuring campaigns success.
- Willingness to listen and learn from marketing experts
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Coordinator must have project and budget management skills, and it would be nice to have significant experience in the Adobe suite.
Marketing Coordinator Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
