The role of a marketing coordinator is to monitor, coordinate and plan the marketing activities of a business. They are responsible for leading a team of marketers and directing and measuring the success of the marketing initiatives that are being put in place.
They are responsible for managing the marketing budget and ensuring every strategy that is implemented is going to be beneficial for the business. They must make decisions about the kinds of strategies implemented including the use of online tactics such as social media marketing and search engine optimization, and offline tactics such as print and radio marketing.
Day-to-day tasks of this role:
- Lead a team of marketers in working to implement strategies that will help the business to achieve its goals.
- Manage online and offline marketing initiatives.
- Analyse and create reports about the success of marketing campaigns based on data.
- Identify business opportunities and target markets.
- Decide on marketing strategies that will be effective and cost efficient in terms of the allocated budget.
- Plan and assist with product launches and events.
Understand the Role
Review the skills profile
To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, what it contributes to the organization, and the skills needed.
Write a job description based on skills
Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.
Select the ideal candidate
See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customise one for your organization.
Interview top performers
Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.
UNDERSTAND THE ROLE
Skills profile for a Marketing Coordinator
Most organizations will require a marketing coordinator to have a Bachelor degree in marketing or communications from a tertiary institution. It is also favourable that a candidate has relevant industry experience and training. There are some common skills required for this position.
It is important that a marketing coordinator has extensive knowledge about digital marketing. They must be able to market products and services through means and mediums where their target customers are, and be skilled in digital marketing practices and data collection. They must also be competent in SEO and social media platforms.
It is essential that a marketing coordinator is skilled in researching and analysis. They must be able to use data to form market trends and new account information, and collect sales data to identify which initiatives are successful and which ones are not. They must be able to research competitive products and make recommendations about how to succeed over their competitors, as well as analyze relevant information for releases and communications.
A marketing coordinator must also have excellent communication skills. They must have exceptional written skills for content, promotions and internal communications, as well as when assisting with writing tenders and proposals.
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position.
Marketing Coordinator Job Description
- Why is this role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for you?
- What technical skills are needed for this role?
- Which soft skills are applicable?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
PRO TIP #1
In building your candidate profile, you’ve already identified what skills are needed to be successful in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a marketing coordinator must have excellent communication skills, but it would be nice to have someone who has experience using platforms that the business may use, for example: Mailchimp, Adobe Photoshop, and WordPress.
PRO TIP #2
Ensure that the entire recruitment process from job description to assessment to interview reiterates your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
Sample skills assessment
Analysis and Research
Question Type: Doc
What sales data do you collect? How do you work with the sales team to amend approach or inform future campaigns?
Question Type: Text
Describe the proposals/tenders you have worked on and what your role was in these.
Question Type: Video
How would you improve the SEO rating for our organisation?
Interview guide for a Marketing Coordinator
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The PDF interview guide contains structured questions against each of the competencies for this role.
This interview guide is intended to be used in conjunction with the Vervoe skills assessment. Where a candidate has scored Low – Medium on a skill, focus on asking more questions from that skill to gain deeper insight into their level of competency.
PDF INTERVIEW GUIDE
Get your copy of the interview guide to complete the hiring process. Includes questions against each of the skill competencies for the role.