How To Hire a Marketing Consultant
Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Consultant hiring guide to help you make the right decisions, fast.
Marketing Consultant Recruitment Guide
What does a Marketing Consultant do?
Marketing Consultants will have a variety of skills as they will have experience working across multiple industries and a large number of businesses. By working in a variety of roles, a marketing consultant can apply their experience and learning to various businesses across multiple industries. A marketing consultant has the ability to look at a business and identify a number of ways they can assist. They include; identifying where the issues are, finding where the opportunities exist, and how to create marketing that people will connect with.
Day to day tasks of a Marketing Consultant
- Coordinating production of digital assets involving specialised activities such as copywriting, brand guides, video and other content.
- Planning, developing and creation of effective marketing and sales strategies at both an organisational and client level.
- Working with clients to formulate and document business and project requirements.
- Ongoing development of business products and services, including features, benefits, pricing, channels to market and promotional activities.
- Analysis of data around end consumer usage of assets and develop strategies and campaigns to improve key metrics.
- Support business growth through contribution to marketing activities and quarterly goals.
Marketing Consultant definition
A marketing consultant is responsible for defining and scoping marketing strategies, identifying the most impactful message, and executing the strategies for businesses. The majority of marketing consultants will be employed by marketing agencies varying in size across a multitude of businesses and industries.
HIRING PROCESS
Marketing Consultant Hiring Process
Build the ideal candidate profile
Skills needed for a Marketing Consultant
A marketing consultant must be agile and understand marketing in various industries. As they are dealing with multiple businesses and personnel they require excellent stakeholder management skills and must keep up to date with changing practices in digital marketing and data.
- Marketing
- Stakeholder Management
- Data Analysis
- Digital Marketing
Pro Tip
For senior roles, you’re likely to receive a smaller number of applications than you would for an entry-level position. Ensure you provide details about what it’s like to work for your company and what projects they will be working on.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Marketing Consultant job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Consultant job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Consultant must have an understanding and interest in solving business problems with digital solutions, and it would be nice to have web or software development decision making experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Marketing Consultant
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Question 1
Stakeholder Management
Question Type: Video
Describe a time where you suggested a marketing strategy to a client or internal stakeholders and they didn’t like it or agree with it. How did you manage and what was the outcome?
Question 2
Digital Marketing
Question Type: Text
When you are reviewing the marketplace and setting digital marketing objectives, what starter activities (three or more) could you include?
Question 3
Marketing
Question Type: Text
When should an organization hire a marketing consultant?
INTERVIEW TOP PERFORMERS
How to interview a Marketing Consultant
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Marketing Consultant?
The US average for a Marketing Consultant is $87,300 (USD) according to Glassdoor while the reported average salary on Indeed amounts to $58,094. According to Zip Recruiter, the salary can be as low as $14,000 and the average salary $53,450.
Marketing Consultant Salary United States
Marketing Consultant salaries in the United States range from $46,000 – $119,000 (USD). Marketing Consultant salaries in the U.S vary a lot depending on the industry and the size of the business.
Source: Glassdoor
Marketing Consultant Salary United Kingdom
Marketing Consultant salaries in the United Kingdom range from £20,000 – £55,000 (GBP). Marketing Consultant salaries in the UK vary a lot depending on the industry and the size of the business.
Source: Payscale
Marketing Consultant Salary Australia
Marketing Consultant salaries in Australia range from $76,875 – $136,500 (AUD). Marketing Consultant salaries in Australia vary a lot depending on the industry and the size of the business.
Source: Au Talent.com
