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How To Hire a Marketing Consultant

Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Consultant hiring guide to help you make the right decisions, fast.

Marketing Consultant Recruitment Guide

What does a Marketing Consultant do?

Marketing Consultants will have a variety of skills as they will have experience working across multiple industries and a large number of businesses. By working in a variety of roles, a marketing consultant can apply their experience and learning to various businesses across multiple industries. A marketing consultant has the ability to look at a business and identify a number of ways they can assist. They include; identifying where the issues are, finding where the opportunities exist, and how to create marketing that people will connect with.

Day to day tasks of a Marketing Consultant

Skills assessment

Marketing Consultant definition

A marketing consultant is responsible for defining and scoping marketing strategies, identifying the most impactful message, and executing the strategies for businesses. The majority of marketing consultants will be employed by marketing agencies varying in size across a multitude of businesses and industries.

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Marketing Consultant Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Marketing Consultant

A marketing consultant must be agile and understand marketing in various industries. As they are dealing with multiple businesses and personnel they require excellent stakeholder management skills and must keep up to date with changing practices in digital marketing and data.

Pro Tip

For senior roles, you’re likely to receive a smaller number of applications than you would for an entry-level position. Ensure you provide details about what it’s like to work for your company and what projects they will be working on.


How to write a Marketing Consultant job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Consultant job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Consultant must have an understanding and interest in solving business problems with digital solutions, and it would be nice to have web or software development decision making experience.

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Sample skill tests for a Marketing Consultant

Create a free account today to access the full assessment and more from our library

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Question 1

Stakeholder Management

Question Type: Video

Describe a time where you suggested a marketing strategy to a client or internal stakeholders and they didn’t like it or agree with it. How did you manage and what was the outcome?

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Question 2

Digital Marketing

Question Type: Text

When you are reviewing the marketplace and setting digital marketing objectives, what starter activities (three or more) could you include?

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Question 3


Question Type: Text

When should an organization hire a marketing consultant?


How to interview a Marketing Consultant

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Marketing Consultant?

The US average for a Marketing Consultant is $87,300 (USD) according to Glassdoor while the reported average salary on Indeed amounts to $58,094. According to Zip Recruiter, the salary can be as low as $14,000 and the average salary $53,450.

Marketing Consultant Salary United States

Marketing Consultant salaries in the United States range from $46,000 – $119,000 (USD). Marketing Consultant salaries in the U.S vary a lot depending on the industry and the size of the business.

Source: Glassdoor

Marketing Consultant Salary United Kingdom

Marketing Consultant salaries in the United Kingdom range from £20,000 – £55,000 (GBP). Marketing Consultant salaries in the UK vary a lot depending on the industry and the size of the business.

Source: Payscale

Marketing Consultant Salary Australia

Marketing Consultant salaries in Australia range from $76,875 – $136,500 (AUD). Marketing Consultant salaries in Australia vary a lot depending on the industry and the size of the business.

Source: Au