Vervoe

How To Hire a Head of Growth

Marketing

Complete with job descriptions, skill profiles, and interview templates. Use this Head of Growth hiring guide to help you make the right decisions, fast.

HEAD OF GROWTH RECRUITMENT GUIDE

What does a Head of Growth do?

A Head of Growth is someone who oversees the entire sales, marketing and customer transition pipeline. They oversee the entire customer acquisition funnel, in order to ensure it is assisting the goal of growing a company. They play a key role in making strategic decisions around sales, marketing, and retention strategies based on what's best for the entire direction of the business instead of what's best for one department.

Day to day tasks of a Head of Growth

  • Solidify our brand identity, and become the gatekeeper of our brand.
  • Ensure consistency across all brand-related touchpoints.
  • Create and maintain the marketing plan, ensuring continual improvement using hard data.
  • Create and execute high-growth marketing campaigns.
  • Find new partnerships, both large and small, with a focus on growing the customer base.
  • Liaise with immediate team and wider company pillars to ensure collaboration and understanding across the business.
Recruitment guide role overview illustration

HEAD OF GROWTH DEFINITION

A Head of Growth typically sits at the intersection of marketing, sales and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The Head of Growth usually reports either to the CEO or a VP in either Sales or Marketing.

Role definition illustration

HIRING PROCESS

Head of Growth Hiring Process

STEP 1

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

STEP 2

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

STEP 3

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

STEP 4

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

STEP 5

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.

BUILD THE IDEAL CANDIDATE PROFILE

Skills needed for a Head of Growth

A head of growth must have skills across three key pillars that are the foundation of growth’ marketing, product and website. They will not only be technically gifted from an IT viewpoint, but they will also have soft skills that allow them to lead a team efficiently and oversee important marketing campaigns.

  • Team Leadership
  • Website Strategy
  • Product Strategy
  • Marketing Strategy

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Head of Growth job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Head of Growth job description:

Job Title
What position are you hiring for?
Summary
What makes your company unique? What would it be like to work for you?
Responsibilities
An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements
Skills a candidate must have to perform the job successfully
Benefits
Details of compensation, benefits, and any perks on offer
Use our sample Head of Growth job description
Job description checklist illustration

SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Head of Growth

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Question 1

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?

Question 2

Website Strategy

Question Type: Text

What would you do to make our website more effective?

Question 3

Team Leadership

Question Type: Text

Imagine you live in a perfect world and there are no limits or restrictions on building your perfect team. What attributes and skills would you look for in your employees to build a high-performing Growth Marketing Team.

INTERVIEW TOP PERFORMERS

How to interview a Head of Growth

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

MAKING AN OFFER

How much does it cost to hire a Head of Growth?

The US average salary for a Head of Growth is $106,569 (USD), according to Salary.com. According to Payscale.com, the median salary is $117,110 with the top 10% of earners bringing in $140,000 per annum.

United States

Head of Growth salaries in the United States range from $98,572 - $142,273 (USD). Head of Growth salaries in the U.S vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.

Source: Source: Salary.com

United Kingdom

Head of Growth salaries in the United Kingdom range from £44,000 - £102,000 (GBP). Head of Growth salaries in the UK vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.

Source: Source: Glassdoor

Australia

Head of Growth salaries in Australia range from $80,000 - $150,000 (AUD). Head of Growth salaries in Australia vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.

Source: Source: Glassdoor