HOW TO HIRE A Head of Growth
What does a Head of Growth do?
A Head of Growth is someone who oversees the entire sales, marketing and customer transition pipeline. They oversee the entire customer acquisition funnel, in order to ensure it is assisting the goal of growing a company. They play a key role in making strategic decisions around sales, marketing, and retention strategies based on what’s best for the entire direction of the business instead of what’s best for one department.
Day to day tasks of a Head of Growth
Head of Growth definition
A Head of Growth typically sits at the intersection of marketing, sales and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The Head of Growth usually reports either to the CEO or a VP in either Sales or Marketing.
Head of Growth Hiring Process
Build the ideal candidate profile
Skills needed for a Head of Growth
A head of growth must have skills across three key pillars that are the foundation of growth’ marketing, product and website. They will not only be technically gifted from an IT viewpoint, but they will also have soft skills that allow them to lead a team efficiently and oversee important marketing campaigns.
For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Head of Growth job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Head of Growth job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Head of Growth must empathize with customer’s concerns and problems, and it would be nice to have product design experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Head of Growth
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Question Type: Video
What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type: Text
What would you do to make our website more effective?
Question Type: Text
Imagine you live in a perfect world and there are no limits or restrictions on building your perfect team. What attributes and skills would you look for in your employees to build a high-performing Growth Marketing Team.
INTERVIEW TOP PERFORMERS
How to interview a Head of Growth
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Head of Growth?
The US average salary for a Head of Growth is $106,569 (USD), according to Salary.com. According to Payscale.com, the median salary is $117,110 with the top 10% of earners bringing in $140,000 per annum.
Head of Growth Salary United States
Head of Growth salaries in the United States range from $98,572 – $142,273 (USD). Head of Growth salaries in the U.S vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.
Head of Growth Salary United Kingdom
Head of Growth salaries in the United Kingdom range from £44,000 – £102,000 (GBP). Head of Growth salaries in the UK vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.
Head of Growth Salary Australia
Head of Growth salaries in Australia range from $80,000 – $150,000 (AUD). Head of Growth salaries in Australia vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in the profession.