Want to hire the best Head of Growth? Use our expert Head of Growth skills test to hire the best person and never make another bad hire.
Growth marketing refers to targeted and highly tailored marketing initiatives that are aligned to the target customers’ needs. This helps to expand the business and their customer base quickly. They monitor the entire marketing funnel and use data to find new and improved strategies to attract and retain customers. This approach attracts and engages customers for the long-term, and turns them into brand champions.
This Head of Growth test assesses whether job candidates can oversee the entire customer acquisition funnel, in order to ensure it is assisting the goals of growing a company. This includes planning and executing strong product, marketing, and website strategies, and being an effective team leader.
Candidates who perform well on this Head of Growth skills assessment will have all the technical skills to make strategic decisions around sales, marketing, and retention based on the overall business goals. They will also have the necessary soft skills to liaise with their team and members of the company at large to ensure collaboration across the business.