Head of Growth Skills Assessment

Assessment Summary
A Head of Growth is responsible for planning, creating, and implementing strategies that will help the business to grow and expand, and leading and motivating a team to assist in achieving the set growth-related objectives. This assessment contains 11 questions that test a candidate’s ability to succeed as a Head of Growth based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Head of Growth include how skilled the candidate is in creating and implementing marketing and product strategies, implementing website strategies, and also motivating and leading a team. The assessment tests a candidates ability to use metrics in order to improve marketing efforts, create case studies to promote success stories to the public, how and when to use link building techniques, how to foster a supportive team environment, and encourage teams to collaborate well with other teams and departments, as well as their ability to deliver constructive feedback.
What to test with this assessment
You can expect to learn whether a candidate can manage and motivate a team of marketers to work to achieve set objectives, can plan and execute marketing, product, and website strategies, and work and collaborate effectively with internal and external stakeholders across the business.

About the Head of Growth Skills Assessment

Want to hire the best Head of Growth? Use our expert Head of Growth skills test to hire the best person and never make another bad hire.

Growth marketing refers to targeted and highly tailored marketing initiatives that are aligned to the target customers’ needs. This helps to expand the business and their customer base quickly. They monitor the entire marketing funnel and use data to find new and improved strategies to attract and retain customers. This approach attracts and engages customers for the long-term, and turns them into brand champions.

This Head of Growth test assesses whether job candidates can oversee the entire customer acquisition funnel, in order to ensure it is assisting the goals of growing a company. This includes planning and executing strong product, marketing, and website strategies, and being an effective team leader.

Candidates who perform well on this Head of Growth skills assessment will have all the technical skills to make strategic decisions around sales, marketing, and retention based on the overall business goals. They will also have the necessary soft skills to liaise with their team and members of the company at large to ensure collaboration across the business.


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Question Type


Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type


Website Strategy

Question Type: Text

What would you do to make our website more effective?
Question Type


Team Leadership

Question Type: Text

Imagine you live in a perfect world and there are no limits or restrictions on building your perfect team. What attributes and skills would you look for in your employees to build a high-performing Growth Marketing Team.

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