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Head of Growth Skills Assessment

Assessment Category

Marketing

Head of Growth Skills Assessment

Assessment Details
Author
Vervoe
Questions
11
Multiple ChoiceTextVideo
Skills
4
Marketing StrategyProduct StrategyTeam LeadershipWebsite Strategy
Use Assessment Template
Assessment Summary
A Head of Growth is responsible for planning, creating, and implementing strategies that will help the business to grow and expand, and leading and motivating a team to assist in achieving the set growth-related objectives. This assessment contains 11 questions that test a candidate’s ability to succeed as a Head of Growth based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Head of Growth include how skilled the candidate is in creating and implementing marketing and product strategies, implementing website strategies, and also motivating and leading a team. The assessment tests a candidates ability to use metrics in order to improve marketing efforts, create case studies to promote success stories to the public, how and when to use link building techniques, how to foster a supportive team environment, and encourage teams to collaborate well with other teams and departments, as well as their ability to deliver constructive feedback.
What to test with this assessment
You can expect to learn whether a candidate can manage and motivate a team of marketers to work to achieve set objectives, can plan and execute marketing, product, and website strategies, and work and collaborate effectively with internal and external stakeholders across the business.

About the Head of Growth Skills Assessment

Want to hire the best Head of Growth? Use our expert Head of Growth skills test to hire the best person and never make another bad hire.

Growth marketing refers to targeted and highly tailored marketing initiatives that are aligned to the target customers’ needs. This helps to expand the business and their customer base quickly. They monitor the entire marketing funnel and use data to find new and improved strategies to attract and retain customers. This approach attracts and engages customers for the long-term, and turns them into brand champions.

This Head of Growth test assesses whether job candidates can oversee the entire customer acquisition funnel, in order to ensure it is assisting the goals of growing a company. This includes planning and executing strong product, marketing, and website strategies, and being an effective team leader.

Candidates who perform well on this Head of Growth skills assessment will have all the technical skills to make strategic decisions around sales, marketing, and retention based on the overall business goals. They will also have the necessary soft skills to liaise with their team and members of the company at large to ensure collaboration across the business.

The marketing space is not only very competitive but there is also endless content being created all the time, meaning that it is harder and harder to stand out from the crowd. Being able to think of creative and unique ways to promote your brand, without looking out of place is super important. A great Head of Growth will know what the competition is doing, know what consumers are responding to and be able to create unique opportunities for their company with ideas that put their brand at the forefront of the consumers mind.
Product Strategy goes well beyond shipping new features on a regular basis and keeping the design, sales and marketing team all on the same page. A successful Head of Growth will create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. They will need to know the competition inside out and have a creative mind that is aware of consumer trends.
A top performing Head of Growth will be an excellent web strategist and responsible for the long-term planning and decision making of a website. They must be able to balance a few key pillars; community, business and technology. This means they will need to understand the community/audience they are targeting and know that includes social media, community marketing and the ability to listen and be empathetic. They must know the business needs inside out and play a key role in the long term goal planning and how it aligns to the website strategy. Finally, they will need to know how to best use the technology that is at their disposal, including web architecture, web development and software development.
The Head of Growth may be responsible for one or multiple teams and as such, must have the ability to administer and coordinate a group of individuals to perform a task. Team management involves teamwork, communication, objective setting and performance appraisals. The Head of Growth will communicate clearly with all team members and strive to accomplish a specific goal. They will be able to manage various employees’ performance and understand modern workplace issues.
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Head of Growth Online Test Sample Questions

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Question Type

Question

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type

Question

Website Strategy

Question Type: Text

What would you do to make our website more effective?
Question Type

Question

Team Leadership

Question Type: Text

Imagine you live in a perfect world and there are no limits or restrictions on building your perfect team. What attributes and skills would you look for in your employees to build a high-performing Growth Marketing Team.

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Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

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Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Head of Growth job description with a Head of Growth skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Head of Growth candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Head of Growth provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Head of Growth role. A Head of Growth recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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