Growth Marketer

Complete with job descriptions, skill profiles, and interview templates. Use this Growth Marketer hiring guide to help you make the right decisions, fast.

HOW TO HIRE A Growth Marketer

What does a Growth Marketer do?

A growth marketer is a part of the marketing team who will execute constant, iterative tests throughout the sales and marketing funnel and use the results to craft data-driven strategies that improve key performance metrics. The metrics they will focus on include, but are not limited to: click-through rate, monthly active users or revenue — growth marketers don’t confine themselves to top-of-funnel metrics.

Day to day tasks of a Growth Marketer

Skills assessment

Growth Marketer definition

Growth Marketers aim to attract, engage, and retain customers and will focus on consistent experimentation along with a strong focus on the unique, changing motives and preferences of their customers. By building and delivering highly tailored, individualized messaging aligned to customers needs, they aim to optimize their organization's growth through a number of key metrics that are pivotal to the brand.

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HIRING PROCESS

Growth Marketer Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Growth Marketer

A Growth Marketer must be a technically skilled individual who understands key concepts around marketing, digital, product and web in order to be able to pull together various pillars of a business to create and capitalize on growth opportunities. They will have key skills in managing the needs and desires of a diverse group of stakeholders.

Pro Tip

For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Growth Marketer job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Growth Marketer job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Growth Marketer must understand the stages of the sales funnel, and it would be nice to have graphic design experience.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Growth Marketer

Create a free account today to access the full assessment and more from our library

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Question 1

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?

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Question 2

Marketing Strategy

Question Type: Text

We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?

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Question 3

Stakeholder Management

Question Type: Video

Your CEO likes to bring his new ideas to you, and there are a lot. Many of which are unable to be executed due to limited resources or misalignment with the current Marketing Strategy.
How would you manage these situations to ensure you are nurturing the relationship but not getting pulled in every direction?

INTERVIEW TOP PERFORMERS

How to interview a Growth Marketer

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Growth Marketer?

The US average for a Growth Marketer is $84,527 according to Salary.com while the reported average salary on Indeed amounts to $85,688. Including annual incentives and/or bonuses, the total package can vary anywhere from $68,190 to $103,633 with the average total cash compensation of $87,416.

Growth Marketer Salary United States

Growth Marketer salaries in the United States range from $67,825 – $98,892 (USD). Growth Marketer salaries in the U.S vary a lot depending on the industry, location and the size of the business.

Source: Salary.com

Growth Marketer Salary United Kingdom

Growth Marketer salaries in the United Kingdom range from £33,000 – £83,000 (GBP). Growth Marketer salaries in the UK vary a lot depending on the industry, location and the size of the business.

Source: Glassdoor

Growth Marketer Salary Australia

Growth Marketer salaries in Australia range from $70,000 – $150,000 (AUD). Growth Marketer salaries in Australia vary a lot depending on the industry, location and the size of the business.

Source: Glassdoor