HOW TO HIRE A Growth Marketer
What does a Growth Marketer do?
A growth marketer is a part of the marketing team who will execute constant, iterative tests throughout the sales and marketing funnel and use the results to craft data-driven strategies that improve key performance metrics. The metrics they will focus on include, but are not limited to: click-through rate, monthly active users or revenue — growth marketers don’t confine themselves to top-of-funnel metrics.
Day to day tasks of a Growth Marketer
Growth Marketer definition
Growth Marketers aim to attract, engage, and retain customers and will focus on consistent experimentation along with a strong focus on the unique, changing motives and preferences of their customers. By building and delivering highly tailored, individualized messaging aligned to customers needs, they aim to optimize their organization's growth through a number of key metrics that are pivotal to the brand.
Growth Marketer Hiring Process
Build the ideal candidate profile
Skills needed for a Growth Marketer
A Growth Marketer must be a technically skilled individual who understands key concepts around marketing, digital, product and web in order to be able to pull together various pillars of a business to create and capitalize on growth opportunities. They will have key skills in managing the needs and desires of a diverse group of stakeholders.
For senior roles, you’re likely to receive a smaller number of applications than you would for a junior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Growth Marketer job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Growth Marketer job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Growth Marketer must understand the stages of the sales funnel, and it would be nice to have graphic design experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Growth Marketer
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Question Type: Video
What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type: Text
We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?
Question Type: Video
Your CEO likes to bring his new ideas to you, and there are a lot. Many of which are unable to be executed due to limited resources or misalignment with the current Marketing Strategy.
How would you manage these situations to ensure you are nurturing the relationship but not getting pulled in every direction?
INTERVIEW TOP PERFORMERS
How to interview a Growth Marketer
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Growth Marketer?
The US average for a Growth Marketer is $84,527 according to Salary.com while the reported average salary on Indeed amounts to $85,688. Including annual incentives and/or bonuses, the total package can vary anywhere from $68,190 to $103,633 with the average total cash compensation of $87,416.
Growth Marketer Salary United States
Growth Marketer salaries in the United States range from $67,825 – $98,892 (USD). Growth Marketer salaries in the U.S vary a lot depending on the industry, location and the size of the business.
Growth Marketer Salary United Kingdom
Growth Marketer salaries in the United Kingdom range from £33,000 – £83,000 (GBP). Growth Marketer salaries in the UK vary a lot depending on the industry, location and the size of the business.
Growth Marketer Salary Australia
Growth Marketer salaries in Australia range from $70,000 – $150,000 (AUD). Growth Marketer salaries in Australia vary a lot depending on the industry, location and the size of the business.