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Growth Marketer Skills Assessment

Assessment Category

Marketing

Growth Marketer Skills Assessment

Assessment Details
Author
Vervoe
Questions
8
TextVideo
Skills
4
Marketing StrategyProduct StrategyStakeholder ManagementWebsite Strategy
Use Assessment Template
Assessment Summary
A Growth Marketer is to uses experiments and data to identify the best ways to maximize results and reach their target audience. Growth marketing is customer focussed and uses evidence-based strategies to reach their target market to optimize customer acquisition and retention over time. This assessment contains 8 questions that test a candidate’s ability to succeed as a Growth Marketer based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Growth Marketer include how skilled the candidate is in creating marketing strategies, product strategies, website strategies, and stakeholder management. It tests their ability to utilize case studies in different stages of the marketing funnel, their ability to use link-building techniques and create value propositions, as well as their ability to manage their team and delegate projects.
What to test with this assessment
You can expect to learn if the candidate can conduct customer research, analyze marketing data and findings, create reports based on data found and communicate these findings with relevant stakeholders, create content and strategies to increase brand awareness.

About the Growth Marketer Skills Assessment

Want to hire the best Growth Marketer? Use our expert Growth Marketer skills test to hire the best person and never make another bad hire.

Growth marketing refers to targeted and highly tailored marketing initiatives that are aligned to the target customers’ needs. This helps to expand the business and their customer base quickly. They monitor the entire marketing funnel and use data to find new and improved strategies to attract and retain customers. This approach attracts and engages customers for the long-term, and turns them into brand champions.

This Growth Marketer test assesses whether job candidates can attract engage and retain customers and will focus on consistent experimentation with a focus on the preferences of their customers. This includes creating marketing, product, and website strategies and managing stakeholders.

Candidates who perform well on this Growth Marketer skills assessment will have all the technical skills to develop and execute a growth plan. They will also have the necessary soft skills to work closely and collaborate with multiple marketing teams.

The marketing space is not only very competitive but there is also endless content being created all the time, meaning that it is harder and harder to stand out from the crowd. Being able to think of creative and unique ways to promote your brand, without looking out of place is super important. A great Growth Marketer will know what the competition is doing, know what consumers are responding to and be able to create unique opportunities for their company with ideas that put their brand at the forefront of the consumer’s mind.
Product Strategy goes well beyond shipping new products or releasing new features on a regular basis and keeping the design, sales and marketing team all on the same page. A successful Growth Marketer will create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. They will need to know the competition inside out and have a creative mind that is aware of consumer trends. They will be less hands-on than other members of the growth team, so they will need to be able to delegate certain responsibilities.
A top-performing Growth Marketer will be an excellent web strategist and responsible for the long-term planning and decision making of a website. They must be able to balance a few key pillars; community, business, and technology. This means they will need to understand the community/audience they are targeting and also have the technical skills to run MVT experiments. They must know the business needs inside out and play a key role in the long-term goal planning and how it aligns with the website strategy. Finally, they will need to know how to best use the technology that is at their disposal, including web architecture, web development, and software development.
Executing the role of Growth Marketer will mean significant engagement with both internal and external stakeholders. Growth marketers must understand the needs of the entire business; from sales staff to the CEO and be able to relate to and engage with them at various points in the growth cycle. Managing the request of stakeholders along with the key deliverables can be a juggling act and a highly skilled growth marketer will manage this with relative ease.
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Growth Marketer Online Test Sample Questions

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Question Type

Question

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?
Question Type

Question

Marketing Strategy

Question Type: Text

We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?
Question Type

Question

Stakeholder Management

Question Type: Video

Your CEO likes to bring his new ideas to you, and there are a lot. Many of which are unable to be executed due to limited resources or misalignment with the current Marketing Strategy. How would you manage these situations to ensure you are nurturing the relationship but not getting pulled in every direction?

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Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

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Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Growth Marketer job description with a Growth Marketer skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Growth Marketer candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Growth Marketer provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Growth Marketer role. A Growth Marketer recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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