Vice President of Marketing Job Description
Use this comprehensive Vice President of Marketing job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
Vice President of Marketing Job Description Template
Are you a driven Vice President of Marketing who is driven to build and grow their brand through well thought out marketing campaigns and solutions?
Vice President of Marketing Job Description Summary
Our company is seeking a Vice President of Marketing to play a pivotal role in helping our company strengthen our incredible and innovative brand by building on our strategy, presence and brand awareness. As Marketing VP, this role will see you involved with ensuring that the marketing function of the business can deliver on increasing the return on marketing investment and enhancing the customer value proposition.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Vice President of Marketing Job Responsibilities
- Business lead flow through high quality branding efforts
- Engage with all areas across the business
- Drive the digital marketing capability (website, SEO, social media channels)
- Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
- Create and drive the global/national marketing strategy
- [Add or delete details about the role where necessary]
Vice President of Marketing Job Requirements
- Leadership experience
- Success working in fast-paced environments leveraging modern marketing tools
- Experience with external-facing marketing activities including blogging, interviews, PR, conference presenting and panel discussions.
- Experience in the core areas of B2B marketing, including brand definition, publishing external communications and drafting collateral
- Significant B2B marketing experience to grow the business
- [Add or delete details about the role where necessary]
Vice President of Marketing Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Vice President of Marketing must be able to lead a team and delegate, and it would be nice to have experience in solving problems at a hands-on level.
How To Write A Vice President of Marketing Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
To find the best person for the role, you need to understand what the role involves. Before creating a Vice President of Marketing job description, we recommend building your ideal Vice President of Marketing Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Vice President of Marketing job description:
Stakeholder Management
Marketing Strategy
Team Management
Marketing
Vice President of Marketing Recruitment Guide
Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.
- What does a Vice President of Marketing do?
- How to interview a Vice President of Marketing?
- How much does it cost to hire a Vice President of Marketing?
