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Vice President of Marketing Skills Assessment

Vice President of Marketing Skills Assessment

Assessment Details
Assessment Summary
A Vice President of Marketing is responsible for overseeing all marketing efforts and activities of a company and works to improve the business’ market position and brand awareness through the execution of marketing strategies. This assessment contains 10 questions that test a candidate’s ability to succeed as a Vice President of Marketing based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Vice President of Marketing include the candidate’s ability to successfully manage and motivate their team, to manage internal and external stakeholders, and to come up with effective marketing strategies to help achieve company goals. This assessment will ask candidates how they will ensure that their team stays up to date with industry knowledge, technology changes, and marketing practices, how they measure and manage their team’s performance, their plan for changing the set marketing strategy when unforeseen circumstances arise, how they believe the marketing team should interact and collaborate with other departments in the business, and the top priorities they believe are most important for the marketing department.
What to test with this assessment
You can expect to learn whether the candidate can successfully manage and motivate their team to produce work that is of the highest standard, their ability to prioritize tasks and manage the expectations of stakeholders and successfully collaborate with other departments, their ability to plan and implement effective marketing strategies that will achieve business objectives and KPIs, manage the marketing budget and all expenditures, ensure compliance across marketing channels and maintain brand standards.

About the Vice President of Marketing Skills Assessment

Want to hire the best Vice President of Marketing to grow your business? Use our expert Vice President of Marketing skills test to hire the best person and never make another bad hire.

Marketing efforts give businesses an opportunity to drive awareness to their products and services and attract and engage customers. Brand awareness and a customer base then lead to sales and an overall increase in profitability.

This Vice President of Marketing test assesses whether job candidates can lead and drive the business marketing strategies on a global and national scale. This includes executing marketing strategies and effectively managing their teams and the expectations of stakeholders.

Candidates who perform well on this Vice President of Marketing skills assessment will have all the technical skills to be able to assess which marketing strategies best align with the business goals. They will also have the soft skills to be able to collaborate productively and effectively with stakeholders and their internal team.

At the core of a top-performing Vice President of Marketing is the ability to understand multiple platforms for the campaigns they oversee. This includes well-developed skills in CRM management, social media platforms, web design, email marketing, paid media, and SEO. Understanding how to best use these skills and leading a team to execute and produce marketing campaigns that are relevant, efficient, and successful for their brand is key.
The Vice President of Marketing may be responsible for one or multiple teams and as such, must have the ability to administer and coordinate a group of individuals to perform a task. Team management involves teamwork, communication, objective setting, and performance appraisals. The Vice President of Marketing will communicate clearly with all team members and strive to accomplish a specific goal. They will be able to manage various employees’ performance and understand modern workplace issues.
A marketing strategy requires the Vice President of Marketing to address the marketing activities across four basic areas: research, product development, pricing, and distribution. They will be able to assess what marketing strategies align best with the business goals, without getting caught up in the day-to-day work that comes with execution. This will involve high-level planning and delegation of internet marketing, paid advertisements, and other marketing campaigns.
The Vice President of Marketing will collaborate with a number of units across the business, and also externally. They will be required to have an ability to deal with a diverse range of people and be able to communicate developments and also issues without further issues arising. They will be a focal point of the business and be required to build rapport quickly and efficiently use their time.


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Question Type


Team Management

Question Type: Audio

Record three skills you would look for in a potential marketing hire. Outline why you choose these specific skills?
Question Type



Question Type: Document

Imagine our organization is launching a new product. What would your high-level marketing strategy be? (You can either come up with a new product or use a product we already have as an example.) Include which marketing channels would work best for our target market, which social media channels you would utilize, what marketing materials you would develop etc.
Question Type


Stakeholder Management

Question Type: Video

If you were to start with our organization, what would be your top priorities in your first 90 days?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Vice President of Marketing job description with a Vice President of Marketing skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Vice President of Marketing candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Vice President of Marketing provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Vice President of Marketing role. A Vice President of Marketing recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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