Vice President of Marketing

Complete with job descriptions, skill profiles, and interview templates. Use this Vice President of Marketing hiring guide to help you make the right decisions, fast.

HOW TO HIRE A Vice President of Marketing

What does a Vice President of Marketing do?

The Vice President of Marketing will develop mid and long-term strategies and oversee all marketing campaigns and functions of a business. This will include, but not be limited to; product marketing, influencer marketing, public relations, digital marketing. The vice president of marketing will work alongside other senior executives in other areas like sales, and also the CEO, COO or CMO. They will work together to ensure alignment across the company.

Day to day tasks of a Vice President of Marketing

Skills assessment

Vice President of Marketing definition

A Vice President of Marketing is a marketing expert who assumes control and responsibility for the overall marketing success of a company. They oversee all marketing strategies and efforts in order to build the company's position in the marketplace and achieve desired business goals.

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HIRING PROCESS

Vice President of Marketing Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Vice President of Marketing

A vice president of marketing must be customer-focused and understand the marketing funnel. They will be responsible for large teams and must be able to oversee the marketing strategy from a macro level, while remaining engaged with all internal and external stakeholders.

Pro Tip

For senior-level roles, you’re likely to receive a larger number of applications than you would for an entry level position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Vice President of Marketing job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Vice President of Marketing job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Vice President of Marketing must be able to lead a team and delegate, and it would be nice to have experience in solving problems at a hands-on level.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Vice President of Marketing

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Question 1

Team Management

Question Type: Audio

Record three skills you would look for in a potential marketing hire. Outline why you choose these specific skills?

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Question 2

Marketing

Question Type: Document

Imagine our organization is launching a new product.

What would your high-level marketing strategy be? (You can either come up with a new product or use a product we already have as an example.)

Include which marketing channels would work best for our target market, which social media channels you would utilize, what marketing materials you would develop etc.

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Question 3

Stakeholder Management

Question Type: Video

If you were to start with our organization, what would be your top priorities in your first 90 days?

INTERVIEW TOP PERFORMERS

How to interview a Vice President of Marketing

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Vice President of Marketing?

The US average for a Vice President of Marketing is $247,363 according to Salary.com while the reported average salary on Payscale.com amounts to $149,485. Ninety percent of marketing VP’s earn up to $161,184 with the top 10% earning approximately $370,128 or more.

Vice President of Marketing Salary United States

Vice President of Marketing salaries in the United States range from $161,183 – $370,128 (USD). Vice President of Marketing salaries in the U.S vary mainly based on the size of the organization and location.

Source: Salary.com

Vice President of Marketing Salary United Kingdom

Vice President of Marketing salaries in the United Kingdom range from £40,000 – £130,000 (GBP). Vice President of Marketing salaries in the UK vary mainly based on the size of the organization and location.

Source: Talent.com

Vice President of Marketing Salary Australia

Vice President of Marketing salaries in Australia range from $134,000 – $322,000 (AUD). Vice President of Marketing salaries in Australia vary mainly based on the size of the organization and location.

Source: Payscale.com