Skills Assessment Library

A Growth Marketer is to uses experiments and data to identify the best ways to maximize results and reach their target audience. Growth marketing is customer focussed and uses evidence-based strategies to reach their target market to optimize customer acquisition and retention over time. This assessment contains 8 questions that test a candidate's ability to succeed as a Growth Marketer based on a variety of different skills that are related to the role.

• Product Strategy
• Website Strategy
• Marketing Strategy
• Stakeholder Management

A Marketing Assistant provides a central point of assistance in the development and distribution of marketing and promotional material for the wider marketing team. This assessment contains 10 questions that test a candidate's ability to succeed as a Marketing Assistant based on a variety of different skills that are related to the role.

• Marketing Strategy
• Content Marketing
• Social Media
• Stakeholder Management

A Growth Marketing Manager is responsible for identifying metrics that need to be improved and then developing and implementing strategies to achieve them. This assessment contains 8 questions that test a candidate's ability to succeed as a Growth Marketing Manager based on a variety of different skills that are related to the role.

• Product Strategy
• Website Strategy
• Marketing Strategy
• Culture Fit

A Junior Marketing Coordinators will support virtually every aspect of the marketing plan. They will work collaboratively with other marketing teams and managers to help them to achieve targets and build and launch successful campaigns. This assessment contains 8 questions that test a candidate's ability to succeed as a Junior Marketing Coordinator based on a variety of different skills that are related to the role.

• Communication
• Marketing
• Digital Marketing

A Senior Digital Marketing Manager oversees a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. This assessment contains 10 questions that test a candidate's ability to succeed as a Senior Digital Marketing Manager based on a variety of different skills that are related to the role.

• Marketing Strategy
• Digital Marketing
• Customer Relationship Management
• Team Leadership

A Content Writer is responsible for planning and writing content for a business to publish online to their customer base and audience. A business will use the content to share with current and potential customers and as a marketing strategy to expand their reach and audience. This assessment contains 9 questions that test a candidate's ability to succeed as a Content Writer based on a variety of different skills that are related to the role.

• Content Writing
• Culture Fit
• Project Management

A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance. They will build relationships between brands and publishers to reach, engage, and convert others’ audiences to build sales and the brand. This assessment contains 8 questions that test a candidate's ability to succeed as a Performance Marketing Manager based on a variety of different skills that are related to the role.

• SEO
• PPC
• Paid Acquisition

An SEO Specialist is responsible for implementing strategies and techniques in order to improve the search engine rankings of the business’ website and content. This assessment contains 8 questions that test a candidate's ability to succeed as an SEO Specialist based on a variety of different skills that are related to the role.

• Website Strategy
• SEO
• Stakeholder Management
• Google Analytics

An SEO Manager is responsible for managing a team of digital marketers to ensure that the business’ website and online content is optimized and ranks highly. This assessment contains 11 questions that test a candidate's ability to succeed as an SEO Manager based on a variety of different skills that are related to the role.

• Website Strategy
• SEO
• Collaboration
• Google Analytics

An SEM Manager is charged with directly managing the business's search engine marketing programs through its design, development, and management and this will involve the formulation of SEM campaign structures, keyword strategy and research, landing page optimization, keyword bidding, creation of ad copy and A/B testing. This assessment contains 9 questions that test a candidate's ability to succeed as an SEM Manager based on a variety of different skills that are related to the role.

• Campaign Management
• SEM
• Marketing Analytics

A PPC Manager is responsible for implementing paid search and pay-per-click strategies for a business. They must give recommendations about how to improve strategies for more effective campaign structure and search platforms. This assessment contains 11 questions that test a candidate's ability to succeed as a PPC Manager based on a variety of different skills that are related to the role.

• PPC
• Keyword Research
• Adwords

A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate's ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.

• Digital Marketing
• Campaign Management
• Collaboration
• Creative Thinking