CUSTOMER STORY
iSelect Lifts Hire Rate by 75% With Skills-Based Assessment
iSelect + Vervoe
RESULTS AT A GLANCE
75%
Increase in hire rate
8 of 16 to 14 of 16 assessment centre attendees hired
2x
Less likely to leave at 6 to 12 months
50%
Reduction in time to hire
75-100%
From 50% to 75-100%
Attendance at assessment centres
About iSelect
iSelect is an Australian online comparison service for health, life, and car insurance, energy, and other household products, headquartered in Cheltenham, Victoria. Its team of 190+ trained consultants handles millions of customer inquiries a year, including hiring 114 sales consultants in 2022 alone to keep pace with demand.
QUICK FACTS
- Industry
- Financial Services & Insurance
- Headquarters
- Cheltenham, VIC
- Employees
- ~6,800
- Trained consultants
- 190+
- Sales consultants hired, 2022
- 114
The challenge
iSelect’s sales hiring process ran candidates through a phone interview, a group assessment centre, and a competency-based interview with a sales manager. It was long and labor-intensive, interview practices varied across business units, and up to 50% of shortlisted candidates did not show up to the assessment centre. Early attrition in the first three to six months was costly, even though retention was strong once candidates passed that mark.
The approach
iSelect moved the skills assessment to the very top of the funnel, so every applicant was invited before any resume review. Sales managers helped design the assessment around five core skills tied directly to the role, and video and imagery showing iSelect’s culture were added to give candidates a two way preview. The one on one interview was removed, and resumes are now reviewed only after a hiring decision is made.
The results
- Hire rate rose 75%, from 8 of 16 assessment centre attendees to 14 of 16
- New hires were less likely to leave early: 1.8x more likely to stay at 0 to 3 months, 1.3x at 3 to 6 months, and 2x at 6 to 12 months
- Time to hire dropped 50%, since phone interviews were no longer needed
- Assessment centre attendance rose from 50% to between 75% and 100%
- 114 sales consultants hired in 2022
It eliminated bias, and we saw huge improvement straight away. Candidates were now being assessed purely on their skills. We now only look at their CV after the hiring decision has been made, which is a huge step forward for us.
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