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PPC Manager Skills Assessment Test

PPC Manager Skills Assessment

Assessment Details
Assessment Summary
A PPC Manager is responsible for implementing paid search and pay-per-click strategies for a business. They must give recommendations about how to improve strategies for more effective campaign structure and search platforms. This assessment contains 11 questions that test a candidate’s ability to succeed as a PPC Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a PPC Manager include how skilled the candidate is in terms of their ability to utilize Google Ads, implement PPC strategies and perform keyword research. This assessment tests a candidates ability to use Google Ads to phrase match a keyword, the changes that they would make in order to increase the number of clicks to their website for a target keyword, how they would conduct research in order to find relevant keywords, and strategies they would implement to improve the position of an Ad.
What to test with this assessment
You can expect to learn whether a candidate can improve the position of Ads for a company using PPC and keywords if they are proficient and knowledgeable about Google Ads if they can manage the creation of large keyword lists, work well with clients in order to understand and achieve their objectives and monitor and report on paid search campaigns and Ads to make changes when necessary.

About the PPC Manager Skills Assessment

Want to hire the best PPC Manager? Use our expert PPC Manager skills test to hire the best person and never make another bad hire.

Pay-Per-Click marketing is a popular form of search engine marketing. In this form of marketing, the business must pay a fee each time their ad is clicked. The aim of this kind of marketing is to attract and engage customers enough that they buy a product/service from the business that will therefore cover the cost of the ad placement fee, and therefore it becomes quite a cost-effective marketing strategy.

This PPC Manager test assesses whether candidates can improve the position of ads for a company using PPC and keywords, and create engaging ads to attract customers. This can include PPC, Adwords, and keyword research.

Candidates who perform well on this PPC Manager skills assessment will have all the technical skills to utilize Google Ads and position company ads favorably. They will also have the soft skills to communicate objectives and targets to their team.

The skills required to excel in executing PPC campaigns will vary depending on your brand, but there are many common themes with what is required across the board. High-quality MS Excel skills are required as you really need to make sure you’re focusing on your knowledge about VLOOKUPs, advanced charting, and pivot tables. Along with this, content marketing and audience engagement metrics skills are very relevant. When engaging audiences and analyzing the data around ad performance, a PPC manager will need to understand which metrics need to be prioritized according to the audience.
There are some core skill sets in order to get the most out of AdWords campaigns. Firstly, an ability to manage ad campaigns for the best returns. This means a PPC manager has to track all the income and expenditure of each campaign, deciding which one is providing better value for money, meaning more returns than the other. Secondly, the skills to lead a team effectively. This will ensure that tasks are assigned to the right individuals and that none of them are unclear of what needs to be done to make the AdWords campaign a success. Finally, a sound understanding of what goals to focus on. The PPC manager needs to have the skills to reassess the importance of goals, allocate the right budget to each campaign, and meet the deadlines that are set.
Keyword research tells a PPC manager what topics people are interested in and how popular those topics actually are among the audience. By researching important keywords that are getting a high amount of searches, a PPM manager can identify and sort the content into various topics that they are looking to create content on. Then will then use these topics to dictate which keywords to look for and target.


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Question Type


Keyword Research

Question Type: Spreadsheet

Your client is an eCommerce Business selling hiking boots. Using the following spreadsheet, find 20 relevant keywords. Finally, layout your spreadsheet with columns you feel are important to have in your keyword research spreadsheet.
Question Type


Google Ads

Question Type: Text

Explain your approach for tracking conversion in Google Adwords for a previous campaign.
Question Type



Question Type: Text

Your client is not getting enough clicks to their website for their target keyword. What is the FIRST change you would typically make in your PPC platform to help remedy the situation?

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