Vervoe logo
Try it Now
Request Demo
Marketing

PPC Manager Skills Assessment Test

Assessment Category

Marketing

PPC Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
11
Multiple ChoiceSpreadsheetText
Skills
3
AdwordsKeyword ResearchPPC
Use Assessment Template
Assessment Summary
A PPC Manager is responsible for implementing paid search and pay-per-click strategies for a business. They must give recommendations about how to improve strategies for more effective campaign structure and search platforms. This assessment contains 11 questions that test a candidate’s ability to succeed as a PPC Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a PPC Manager include how skilled the candidate is in terms of their ability to utilize Google Ads, implement PPC strategies and perform keyword research. This assessment tests a candidates ability to use Google Ads to phrase match a keyword, the changes that they would make in order to increase the number of clicks to their website for a target keyword, how they would conduct research in order to find relevant keywords, and strategies they would implement to improve the position of an Ad.
What to test with this assessment
You can expect to learn whether a candidate can improve the position of Ads for a company using PPC and keywords if they are proficient and knowledgeable about Google Ads if they can manage the creation of large keyword lists, work well with clients in order to understand and achieve their objectives and monitor and report on paid search campaigns and Ads to make changes when necessary.

About the PPC Manager Skills Assessment

Want to hire the best PPC Manager? Use our expert PPC Manager skills test to hire the best person and never make another bad hire.

Pay-Per-Click marketing is a popular form of search engine marketing. In this form of marketing, the business must pay a fee each time their ad is clicked. The aim of this kind of marketing is to attract and engage customers enough that they buy a product/service from the business that will therefore cover the cost of the ad placement fee, and therefore it becomes quite a cost-effective marketing strategy.

This PPC Manager test assesses whether candidates can improve the position of ads for a company using PPC and keywords, and create engaging ads to attract customers. This can include PPC, Adwords, and keyword research.

Candidates who perform well on this PPC Manager skills assessment will have all the technical skills to utilize Google Ads and position company ads favorably. They will also have the soft skills to communicate objectives and targets to their team.

The skills required to excel in executing PPC campaigns will vary depending on your brand, but there are many common themes with what is required across the board. High-quality MS Excel skills are required as you really need to make sure you’re focusing on your knowledge about VLOOKUPs, advanced charting, and pivot tables. Along with this, content marketing and audience engagement metrics skills are very relevant. When engaging audiences and analyzing the data around ad performance, a PPC manager will need to understand which metrics need to be prioritized according to the audience.
There are some core skill sets in order to get the most out of AdWords campaigns. Firstly, an ability to manage ad campaigns for the best returns. This means a PPC manager has to track all the income and expenditure of each campaign, deciding which one is providing better value for money, meaning more returns than the other. Secondly, the skills to lead a team effectively. This will ensure that tasks are assigned to the right individuals and that none of them are unclear of what needs to be done to make the AdWords campaign a success. Finally, a sound understanding of what goals to focus on. The PPC manager needs to have the skills to reassess the importance of goals, allocate the right budget to each campaign, and meet the deadlines that are set.
Keyword research tells a PPC manager what topics people are interested in and how popular those topics actually are among the audience. By researching important keywords that are getting a high amount of searches, a PPM manager can identify and sort the content into various topics that they are looking to create content on. Then will then use these topics to dictate which keywords to look for and target.

LEADING SKILLS ASSESSMENTS

Assessments are more than just a shortlisting tool with Vervoe

Vervoe skills assessments test a range of skills in one engaging, user-friendly flow. Unlock the hidden potential of candidates and remove unnecessary offline stages from your hiring process. Increase productivity and make decisions confidently with complete transparency around candidate scoring with data-rich profiles that make it simple to compare top performers.

Play Video
Build your ideal assessment
Assessments can be created using the builder, write your own questions or choose from our bank of 300,000+, or you can use a template from our assessment library of 300+ verified tests.
1
Invite and track candidate progress​
Easily invite candidates via email, or generate a quick link for your job ad, career page or social channel to track candidate source.
2
Optimize your assessment​
Train our AI to understand what good and bad answers look like for you so we’ll grade your candidates like you would.
3
Select what really matters
Candidate results come to life with scores, rank, trophies and top performer badges, allowing you to unearth what’s most important to you.
4
Hire your hidden gem
Once you’ve found the perfect candidate for your role, mark them as “Hired.” Your successful candidate report cards are then easily accessible in your company overview.
5
SELECTING THE IDEAL CANDIDATE

PPC Manager Online Test Sample Questions

Create a free account today to access the full PPC Manager skills assessment test and more from our assessment library

Question Type

Question

Keyword Research

Question Type: Spreadsheet

Your client is an eCommerce Business selling hiking boots. Using the following spreadsheet, find 20 relevant keywords. Finally, layout your spreadsheet with columns you feel are important to have in your keyword research spreadsheet.
Question Type

Question

Google Ads

Question Type: Text

Explain your approach for tracking conversion in Google Adwords for a previous campaign.
Question Type

Question

PPC

Question Type: Text

Your client is not getting enough clicks to their website for their target keyword. What is the FIRST change you would typically make in your PPC platform to help remedy the situation?

Never make another bad hire

Traditional job interviews don’t do the job

Try Vervoe Free

Transform the way you hire

HIRE FASTER

Hire 90% faster

Assessments are automatically graded by our powerful AI to save you time and provide accurate scores for each of your candidates. Top performers are highlighted by score and with trophies and badges.

AI Icon
HIRE SMARTER

Predict performance

Surface the most qualified person based on how they perform tasks specific to your role. Test technical, non-technical, and soft skills in one assessment. Vervoe learns what’s most valuable to you, and identifies people with the skills to match.

HIRE FAIRER

Reduce bias

Instead of screening people out, make hiring inclusive by testing everyone that applies for your role. Do away with relying on resumes to find the best candidates and reduce human biases that can be introduced in the hiring process.

AI-Powered Skill Assessments

Your complete solution for skills testing

Immersive questions

With 10 unique question types from code challenges to working spreadsheets to engage your candidates and place them inside real world scenarios.

Content library

Over 300 ready to use assessment templates for a variety of different roles plus a verified bank of 300,000+ questions to draw from to create your own.

BYO branding

Add your logo and corporate colours along with personalised intro videos and introduction notes for candidates.

Vervoe Screenshot
Vervoe Screenshot
Easy invites

Invite candidates to your assessment by email, or get them to apply by taking the assessment directly from your job ad, social post or careers page. Use an ATS? We have a growing suite of ready to use integrations.

Complete skill profile

Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

Candidate report cards

In-depth report cards for each candidate including a breakdown of results and achievements for each skill along with full assessment responses.

Collaboration tools

Easily shortlist, compare and share candidate report cards with hiring stakeholders. Leave comments and tag candidates for further stages.

“It eliminated bias, and we saw a huge improvement straight away. Candidates were now being assessed purely on their skills”

CANDIDATE REPORT CARDS

Dig deeper and make informed decisions

See who can actually do the job in real time, create efficiency through automation and quickly surface the most qualified candidates based on how they perform job-related tasks.

Candidate Card
Skill Breakdown
Track Hires
Team Tools
Candidate Responses
Vervoe Assessments

Frequently asked questions

Trusted by more than 8,000 teams worldwide

Vervoe Customer Walmart Logo
Vervoe Customer Australia Post
Vervoe customer KForce
Vervoe customer FDM
Vervoe Customer Omnicom
Vervoe customer TriNet
Vervoe customer Myob
HIRE TOP CANDIDATES

Use AI-Powered PPC Manager Skills Assessments to hire better candidates, faster.

See who can actually do the job, create efficiency through automation, and quickly surface the most qualified candidates so you can make data-driven hiring decisions that propel your business forward.

Start Free Trial
AI-Powered Skills Assessments

Related assessments

We help you confidently identify, test and evaluate key skills relevant to your role using our clever AI.

Sales and Marketing Manager

View Skills Assessment

Copywriter

View Skills Assessment

Senior SEM Manager

View Skills Assessment

Content Marketing Manager

View Skills Assessment

Director of Content Marketing

View Skills Assessment

Marketing Consultant

View Skills Assessment
Browse Assessment Library
Vervoe Logo White
Vervoe
Company
support
Legal
Linkedin-in Facebook-f Youtube Twitter
GDPR Compliant and ISO 27001
Holistic-AI-Badge-NYC-Bias-Audit-Verified
Copyright © 2024 All Rights Reserved by Vervoe. Sitemap
Contact Sales
Contact Sales