CUSTOMER STORY
F45 Narrows 49 Applicants to 6 Great Hires With a Two-Stage Vervoe Assessment
F45 + Vervoe
RESULTS AT A GLANCE
6
Hired from 49 applicants
30
Applicants who completed both simulations
About F45
F45 Mississauga Downtown is a franchise of F45, a boutique fitness brand founded in Australia in 2012, known for 45-minute high-intensity circuit classes drawn from a database of more than 3,000 exercises so members never repeat the same workout.
QUICK FACTS
- Industry
- Sport & Fitness
- Headquarters
- Mississauga, Canada
- Employees
- ~4
- Studios
- About 1,600 worldwide, 2024
- Reach
- Over 60 countries
The challenge
Studio manager Doug Watson had hired for sales, marketing, and product roles before but never personal trainers, and expected hiring to be the hardest part of opening a new studio. He wanted energetic, motivated, experienced trainers genuinely committed to helping members reach their goals, and knew from past experience that traditional hiring was slow and error-prone.
The approach
Doug built a two-stage process on Vervoe. The first stage tested high-intensity training knowledge through text and multiple-choice questions on exercise types and terminology. The second stage assessed personality and culture fit, opening with a question about which song a candidate would live with forever, paired with unscripted video answers.
The results
- 49 applicants started the process
- 30 completed both simulations, which Doug read as a real sign of motivation
- 12 candidates had a short call with F45’s head trainer
- Doug personally met the final few and hired 6 personal trainers, through a process that gave every applicant an equal chance
The process itself shows dedication.
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