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Performance Marketing Manager Skills Assessment

Assessment Category

Marketing

Performance Marketing Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
8
AudioMultiple ChoiceTextVideo
Skills
3
Paid AcquisitionPPCSEO
Use Assessment Template
Assessment Summary
A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance. They will build relationships between brands and publishers to reach, engage, and convert others’ audiences to build sales and the brand. This assessment contains 8 questions that test a candidate’s ability to succeed as a Performance Marketing Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Performance Marketing Manager include how skilled the candidate is in SEO, PPC, and paid acquisition. The assessment tests a candidates ability to optimize online pages, track results of implemented SEO methods, design PPC campaigns, their ability to know when to end an advertising campaign and the metrics they would use to come to this conclusion, as well as changes they would make to a campaign that is not as successful as they would like.
What to test with this assessment
You can expect to learn whether a candidate can manage the day-to-day digital marketing strategy and operations of a business, can provide reports and analysis to demonstrate effective ROI to key stakeholders, can monitor and optimize channels and campaigns to achieve business objectives around quality and scale, and can analyze results and make data-driven recommendations for optimization for future marketing campaigns.

About the Performance Marketing Manager Skills Assessment

Want to hire the best Performance Marketing Manager? Use our expert Performance Marketing Manager skills test to hire the best person and never make another bad hire.

Performance marketing refers to when a business pays a marketing company a fee when the desired action, such as a sale or link click, is achieved from online marketing initiatives or advertising. This kind of marketing helps a business to grow and expand, and improve its reach.

This Performance Marketing Manager test assesses whether job candidates have a wealth of knowledge in paid acquisition and how to best design and implement ads on various online channels. This includes SEO, PPC, and paid acquisition.

Candidates who perform well on this Performance Marketing Manager assessment will have all the technical skills to drive the marketing team’s commercial performance through systematic campaign-specific results. They will also have the necessary soft skills to work and collaborate with their team and other internal and external stakeholders.

The performance marketing manager will play a significant role in the direction of traffic to their employer’s website. They must know their target audience and understand keyword research and planning and ensure the website has relevant keywords across it. They will be able to generate the appropriate content to place on the website and connect all this to enhance the SEO further. Finally, a thorough understanding of Google analytics will mean they can read and process website traffic and conversions.
An experienced performance marketing manager will understand the theory and metrics behind PPC. Having a thorough knowledge of which keywords to use (including negative keywords) and optimized copywriting to ensure a successful ad is a key skill required. PPC will play a vital role in the success of a business’s sales, and considering how competitive the market is, this is a key skill for a performance marketing manager.
A performance marketing manager will understand that new customers can and should be acquired via paid channels such as search engines, shopping platforms, and social media apps. To succeed in this field, they will be competent in optimization, retargeting, and knowing when to use geotargeting. They will know that it’s essential to use keywords that draw your user in while enhancing your search visibility in every paid acquisition type.
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Performance Marketing Manager Online Test Sample Questions

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Question Type

Question

Paid Acquisition

Question Type: Video

Briefly provide an example of a paid campaign you’ve worked on and what the results were.
Question Type

Question

PPC

Question Type: Audio

Describe when you would close an advertisement test and what metrics you would use to decide. Feel free to draw on previous experience as an example.
Question Type

Question

SEO

Question Type: Text

Please describe your process to optimize the following page for Organic Search: https://example.com.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

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Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Performance Marketing Manager job description with a Performance Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Performance Marketing Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Performance Marketing Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Performance Marketing Manager role. A Performance Marketing Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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