Skills Assessment Library

A Content Writer is responsible for planning and writing content for a business to publish online to their customer base and audience. A business will use the content to share with current and potential customers and as a marketing strategy to expand their reach and audience. This assessment contains 9 questions that test a candidate's ability to succeed as a Content Writer based on a variety of different skills that are related to the role.

• Content Writing
• Culture Fit
• Project Management

A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance. They will build relationships between brands and publishers to reach, engage, and convert others’ audiences to build sales and the brand. This assessment contains 8 questions that test a candidate's ability to succeed as a Performance Marketing Manager based on a variety of different skills that are related to the role.

• SEO
• PPC
• Paid Acquisition

An SEO Specialist is responsible for implementing strategies and techniques in order to improve the search engine rankings of the business’ website and content. This assessment contains 8 questions that test a candidate's ability to succeed as an SEO Specialist based on a variety of different skills that are related to the role.

• Website Strategy
• SEO
• Stakeholder Management
• Google Analytics

An SEO Manager is responsible for managing a team of digital marketers to ensure that the business’ website and online content is optimized and ranks highly. This assessment contains 11 questions that test a candidate's ability to succeed as an SEO Manager based on a variety of different skills that are related to the role.

• Website Strategy
• SEO
• Collaboration
• Google Analytics

An SEM Manager is charged with directly managing the business's search engine marketing programs through its design, development, and management and this will involve the formulation of SEM campaign structures, keyword strategy and research, landing page optimization, keyword bidding, creation of ad copy and A/B testing. This assessment contains 9 questions that test a candidate's ability to succeed as an SEM Manager based on a variety of different skills that are related to the role.

• Campaign Management
• SEM
• Marketing Analytics

A PPC Manager is responsible for implementing paid search and pay-per-click strategies for a business. They must give recommendations about how to improve strategies for more effective campaign structure and search platforms. This assessment contains 11 questions that test a candidate's ability to succeed as a PPC Manager based on a variety of different skills that are related to the role.

• PPC
• Keyword Research
• Adwords

A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate's ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.

• Digital Marketing
• Campaign Management
• Collaboration
• Creative Thinking

A Marketing Manager is responsible for planning, implementing, and managing the promotion and position of a brand or products and service that a company sells. Typically, marketing managers are employed to retain and attract customers to buy from their company and to build brand awareness via regular marketing campaigns. They will engage with their customers through digital and print technologies and be responsible for the messaging that the brand is putting out and the voice behind the brand. This assessment contains 8 questions that test a candidate's ability to succeed as a Marketing Manager based on a variety of different skills that are related to the role.

• Marketing Strategy
• Marketing
• Campaign Management
• Collaboration

A Marketing Coordinator will implement marketing tactics that support a business's objectives. They will develop and execute appropriate campaigns by selecting, segmenting, and targeting markets, and promoting products and services to those markets. They will also analyze marketing campaign data and provide insights to create and market new products and measure the success of previous campaigns. This assessment contains 12 questions that test a candidate's ability to succeed as a Marketing Coordinator based on a variety of different skills that are related to the role.

• Learning Agility
• Marketing Strategy
• Marketing
• Content Marketing

A Marketing Analyst is responsible for analyzing the market, the competitors, and customers for a business to help them understand what to sell and how to sell it. This assessment contains 10 questions that test a candidate's ability to succeed as a Marketing Analyst based on a variety of different skills that are related to the role.

• Communication
• SQL
• Research
• Data Analysis

A Vice President of Marketing is responsible for overseeing all marketing efforts and activities of a company and works to improve the business’ market position and brand awareness through the execution of marketing strategies. This assessment contains 10 questions that test a candidate's ability to succeed as a Vice President of Marketing based on a variety of different skills that are related to the role.

• Marketing Strategy
• Marketing
• Stakeholder Management
• Team Management

A Director of Marketing will strategize, analyze, and manage colleagues and clients, and guide the overall development of marketing campaigns. The scope of their responsibilities will vary depending on the size of the company. This assessment contains 11 questions that test a candidate's ability to succeed as a Director of Marketing based on a variety of different skills that are related to the role.

• Marketing Strategy
• Marketing
• Stakeholder Management
• Team Management