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Marketing

Marketing Manager Skills Assessment

Assessment Category

Marketing

Marketing Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
10
DocumentTextVideo
Skills
4
Campaign ManagementCollaborationMarketingMarketing Strategy
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Assessment Summary
A Marketing Manager is responsible for planning, implementing, and managing the promotion and position of a brand or products and service that a company sells. Typically, marketing managers are employed to retain and attract customers to buy from their company and to build brand awareness via regular marketing campaigns. They will engage with their customers through digital and print technologies and be responsible for the messaging that the brand is putting out and the voice behind the brand. This assessment contains 8 questions that test a candidate’s ability to succeed as a Marketing Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Manager include how skilled the candidate is in motivating and managing other team members, and what they value to be important. The assessment will test candidates based on how they manage teams, how they work towards motivating other team members, how they would assist team members will less marketing knowledge and experience, and what they value and how they approach difficult situations.
What to test with this assessment
You can expect to learn whether the candidate can plan, implement and analyze marketing strategies, plans, and objectives, whether they can manage and execute annual marketing plans, manage company websites, write copy for customer-facing and internal communications, and plan events and effective customer relationships.

About the Marketing Manager Skills Assessment

Want to hire the best Marketing Manager to help your business? Use our expert Marketing Manager skills test to hire the best person and never make another bad hire.

It is important that all marketing strategies and initiatives are well researched and well planned in order to maximize the likelihood of success. Marketing managers work to attract and retain customers, as well as creating campaigns to increase brand awareness and engagement.

This Marketing Manager test assesses whether job candidates can plan, implement and manage the promotion and position of a business in the market. This can include marketing strategies, campaign management, and collaboration with others.

Candidates who perform well on this Marketing Manager skills assessment will have all the technical skills to implement effective marketing campaigns and strategies. They will also have the necessary soft skills to collaborate with all internal and external stakeholders.

At the core of a top-performing Marketing Manager is the ability to utilize multiple platforms for their campaigns. This includes well-developed skills in CRM management, HTML, social media platforms, web design, email development, and SEO. Using a combination of these skills is required to produce marketing campaigns that are relevant, efficient, and successful for their brand.
Well executed marketing campaigns are successful when the time has been taken to plan, strategize and execute. A professional Marketing Manager will have great foresight and an ability to manage their time and plan and schedule their campaigns accordingly. They should have an overall marketing strategy for the organization, complete with timelines, key performance metrics, and key dates.
Working with both internal and external stakeholders is a core requirement for a Marketing Manager. They will potentially work across various brands within a company with other marketing managers, or be across the sales team so there is synergy between both areas. Additionally, they may work with digital agencies and influencers for their campaigns and require a team-first ethos and the ability to work as a part of a larger team. This requires them to be able to work closely with multidimensional teams, take on feedback, and work cohesively with other people.
The marketing space is not only very competitive but there is also endless content being created all the time, meaning that it is harder and harder to stand out from the crowd. Being able to think of creative and unique ways to promote your brand, without looking out of place is super important. A great Marketing Manager manager will know what the competition is doing, know what consumers are responding to and be able to create unique opportunities for their company with ideas that put their brand at the forefront of the consumer’s mind.
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Marketing Manager Online Test Sample Questions

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Question Type

Question

Campaign Management

Question Type: Text

What’s the most effective campaign you’ve run so far? What was your role in the campaign? What made it successful?
Question Type

Question

Marketing Strategy

Question Type: Text

We have two possible landing page designs for our new product line. How would you determine which design to use?
Question Type

Question

Marketing

Question Type: Video

Why do you love marketing? Please respond with a one-minute video.

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Marketing Manager job description with a Marketing Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Marketing Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Marketing Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Marketing Manager role. A Marketing Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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