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Marketing

Marketing Analyst Skills Assessment

Assessment Category

Marketing

Marketing Analyst Skills Assessment

Assessment Details
Author
Vervoe
Questions
10
Multiple ChoiceSpreadsheetTextVideo
Skills
4
CommunicationData AnalysisResearchSQL
Use Assessment Template
Assessment Summary
A Marketing Analyst is responsible for analyzing the market, the competitors, and customers for a business to help them understand what to sell and how to sell it. This assessment contains 10 questions that test a candidate’s ability to succeed as a Marketing Analyst based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Marketing Analyst include the candidate’s ability to conduct extensive research, analyze and provide recommendations based on data, communicate with other key stakeholders, and their proficiency in SQL. The assessment will ask candidates how they would use qualitative and quantitative data, what information they would gather when a business is expanding into different countries and markets, how they would present data and make recommendations to a team of stakeholders, and their ability to use SQL to communicate with a database.
What to test with this assessment
You can expect to learn whether the candidate can gather and report on data from competitors, consumers, and sales, can communicate findings and form recommendations to present to stakeholders, and overall assist a business in understanding which products and services they should sell and how to create a marketing strategy to succeed over competitors.

About the Marketing Analyst Skills Assessment

Want to hire the best Marketing Analyst to help your business? Use our expert Marketing Analyst skills test to hire the best person and never make another bad hire.

It is vital that each business knows which products and services are most beneficial for them to be selling and marketing towards their target customer base. This ensures that all marketing strategies and efforts are designed and executed effectively and successfully.

This Marketing Analyst test assesses whether job candidates can conduct marketing research and provide recommendations to key stakeholders. This can include conducting research and data analysis, SQL, and communication.

Candidates who perform well on this Marketing Analyst skills assessment will have all the technical skills to conduct research and data analysis in order to make recommendations to ensure business growth, as well as the necessary soft skills to communicate with all internal and external stakeholders.

Marketing Analysts are data-driven. They are able to pull data about their marketing campaigns and use that data to get a clear picture of what’s working (and what’s not). A key component of being data-driven is the ability to quickly collect data using SQL. Actions carried out by customers can be captured in a database. A great Marketing Analyst will know how to use SQL to retrieve key customer data points for analysis. They will use SQL to perform deep dive analysis and see how customers are interacting with their product or brand, to analyse the performance of different marketing campaigns or to figure out the demographics of their most valuable customers and then create ad campaigns targeting similar demographics.
Clear communication is at the heart of any successful Marketing Analyst. As they will be regularly liaising with members of the team and other areas of the business, they will require the ability to verbally communicate any issues, feedback and updates. Additionally, they will have excellent written communication skills which will allow them to draft all forms of marketing collateral and communicate with the wider team and target audience in a clear and concise manner.
At the core of analysis is fundamental research skills. A Marketing Analyst will have the ability to research past performance and competitors to know what is working and what is not. They will know where to look for the right information and in turn how to best interpret it. Being apt in research means a Marketing Analyst will know how to utilise search engines, how to communicate with people and how to draft reports which summarise information gleaned from research.
Marketing Analysts require a sound ability to analyze and interpret data to measure their campaigns’ success. Tracking and analyzing such metrics at likes, clicks, website visits, and shares will enable them to improve their campaigns and ensure they are effectively using their time.
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Marketing Analyst Online Test Sample Questions

Create a free account today to access the full Marketing Analyst skills assessment test and more from our assessment library

Question Type

Question

SQL

Question Type: Multiple Choice

You have a table for users where you are able to search for users by any age. Write a query to restrict the entries in the user table for individuals with ages less than 18.
Question Type

Question

Data Analysis

Question Type: Text

You have run A/B testing for a campaign and there is no significant difference in the results. The CEO likes one campaign but the COO prefers the other.
Question Type

Question

Research

Question Type: Text

Imagine the organization is looking at branching out into a new country. What information would you gather to determine its viability and how to best position it?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Marketing Analyst job description with a Marketing Analyst skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Marketing Analyst candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Marketing Analyst provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Marketing Analyst role. A Marketing Analyst recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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