Senior SEM Manager Job Description
Use this comprehensive Senior SEM Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Senior SEM Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Senior SEM Manager job description, we recommend building your ideal Senior SEM Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Senior SEM Manager job description:
Marketing Analytics
Campaign Management
SEM
Senior SEM Manager Job Description
Are you a resilient Senior SEM Manager who is passionate about providing the best data analytics and thrives on finding growth opportunities?
Senior SEM Manager Job Description Summary
Our company is seeking a Senior SEM Manager to be the driving force behind the growth of our brands online presence. You’ll need to be passionate about all things digital and have the desire to learn and develop your skills.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Senior SEM Manager Job Responsibilities
- Using Segment, Amplitude, Google Analytics, Tag Manager & other SEM tools/integrations.
- Develop and implement Google and Facebook/Instagram ad campaigns
- Create, insert, optimize and manage tracking ensuring clean data can be analyzed from GA, Google Ads, Facebook Pixel, and other tracking sources
- Strategically plan, budget, execute and measure paid search marketing strategy on a national and/or global scale.
- SEM reporting, budgeting & forecasting.
- Manage and develop the search marketing team (or contractors) to hit agreed KPIs.
- [Add or delete details about the role where necessary]
Senior SEM Manager Job Requirements
- Knowledge of SEO across strategy and execution
- Good knowledge in planning, delivering and optimising Google AdWords campaigns, Google Display campaigns, Google Shopping (and Merchant Centre) campaigns, and YouTube campaigns.
- A strong understanding and ability to navigate Google Analytics, including setting up goals and conversion tracking for Google PPC campaigns.
- Experience working with clients clients and explaining their strategic thinking
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Senior SEM Manager must understand the metrics behind website optimization, and it would be nice to have affiliate marketing experience.
Senior SEM Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
