Director of Marketing Job Description
Use this comprehensive Director of Marketing job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Director of Marketing Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Director of Marketing job description, we recommend building your ideal Director of Marketing Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Director of Marketing job description:
Team Management
Marketing Strategy
Stakeholder Management
Marketing
Director of Marketing Job Description
Are you a resilient Director of Marketing who is passionate about providing the most efficient and successful campaigns for your brand?
Director of Marketing Job Description Summary
Our company is seeking a Director of Marketing to play a pivotal role in helping our company strengthen our incredible and innovative brand by building on our strategy, presence and brand awareness. As Marketing Director, this role will see you involved with ensuring that the marketing function of the business can deliver on increasing the return on marketing investment and enhancing the customer value proposition.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Director of Marketing Job Responsibilities
- Implement, manage, and deliver on our marketing strategy and key priorities.
- Lead and add structure to a high performing Marketing team.
- Be an active member of the Leadership team and play a key role in strengthening business performance and improvement.
- Create robust partnerships with the Digital, Sales, Operations and Product Development teams.
- Create, or oversee all content creation and creative campaigns across our channels.
- Analyse key areas of improvement to ensure that we are fully maximising the customer experience end-to-end.
- Oversee the marketing budget and continuously increase return on advertising spend by producing high performing content for various marketing channels.
- Evaluate marketing effectiveness and performance and use insights to drive change and development.
- [Add or delete details about the role where necessary]
Director of Marketing Job Requirements
- Great leadership skills to be able to lead and support a growing Marketing team.
- Proven ability to attract and grow an audience online and through other channels.
- An understanding of a wide range of marketing resources including PR, content creators and brand and product marketers.
- Hands-on skills and and a great attention to details of all the finer details
- Strategic mindset to be able to plan and execute an innovative marketing strategy
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Director of Marketing must be able to lead a team and delegate, but it would be nice to empathize with customer’s concerns and problems at a more hands-on level.
Director of Marketing Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
