Assessments with ‘Marketing Analytics’ Skill
The skills that are tested in this assessment for a Senior SEM Manager include how skilled the candidate is in campaign management, SEM, and marketing analytics. The assessment tests a candidates ability to stop Ads from appearing in searches that are irrelevant, what they believe to be the top marketing priorities to focus on for a new business, their ability to draw conclusions from a data set, and what they believe SEM's role is in an integrated and multifunctional marketing plan.
The skills that are tested in this assessment for an SEM Manager include how skilled the candidate is in campaign management, search engine marketing, and marketing analytics. This assessment tests a candidates ability to come up with strategies to optimize landing pages, stop Ads from the business appearing in irrelevant searches, the effective use of platforms to run campaigns, their opinion on success metrics and the importance of success metrics, and their ability to identify problems with campaigns and make appropriate adjustments.