Vervoe logo

4 min read

The Interview Script We Used to Hire a Great Growth Marketer

We just hired someone amazing, again, and I’m going to give you our exact playbook.

You know that feeling when you can’t explain exactly what you’re looking for but you’ll know it when you see it?

We were after someone who could run experiments across a range of channels to figure out the best way to tell our customer stories. We wanted someone with a bit of X factor and we weren’t exactly sure what to call the role. Is it a social media marketer? A growth hacker? A storyteller? A content marketer?

We ended up calling it Guerrilla Social Marketer, but the title wasn’t important. Instead, we invested heavily in a job description that focused on the activities we felt were important, and an interview script that encouraged people to show some magic.

Here’s the job description we used.

We used possibly the simplest hiring process on earth. One automated interview, one discussion. That’s it.

Normally we have a rigorous process with a character-based interview, followed by one or more technical interviews. But this was admittedly a bit of an experiment.

The result?

We were bowled over with the responses. In addition to coming across some AMAZING people, the creativity that shone through was fascinating. People really stepped up and could showed us what they can do.

The interview script we used to hire a great growth marketer 1

We were torn because we could only offer one person the role. But there were probably seven or eight people we could have easily offered the role to.

So we thought we’d share the love and give you the exact interview script we used. That way, you too can uncover some amazingly talented and creative people. They’re out there in spades, you just need to have the right interview script and give them a chance.

Here it is, feel free to use all or some of the questions.

The Winning Interview Script

Question 1: When answering each question, always remember who the ideal customer is. If you’re not sure, do a tiny bit of research.

Answer type: No answer required.

Question 2: What format should you use when posting on LinkedIn to make sure your post is seen by as many people as possible?

Answer type: Text.

Question 3: You want to get Adam Grant’s attention and convince him to collaborate on a new article. How do you go about it?

Answer type: Text.

Question 4: Reddit is a community that hates being sold to. How can you use Reddit to promote a product or story?

Answer type: Text.

Question 5: You found a blog post you love and you write a comment. How can you get more mileage from your comment?

Answer type: Text.

Question 6: We just got an amazing customer testimonial. How can you use it? Be creative.

Answer type: Text.

The interview script we used to hire a great growth marketer 2

Question 7: You write a blog post on Medium. The objective is to share a customer story and see if it resonates. Which metric do you care about most?
Answer type: Multiple choice – a) views; b) shares; c) comments; d) traffic from links.

Question 8: What’s a great way to build an email list without people feeling like they’re being sold to?

Answer type: Text.

Question 9: A customer says “I had such a great experience, this is an amazing product.” How can we turn her into an advocate? What can we do? What should we ask her to do?

Answer type: Text.

Question 10: How can Facebook communities be used to grow website traffic?

Answer type: Text.

Question 11: Tell us about one social experiment you ran. Did it fail or succeed? What did you learn?

Answer type: Video.

Not many people will have a great answer for every question. That’s ok. Look for people who can think their way through each situation and come up with original ideas. Look for people who do research and then apply their skills in creative ways. Don’t be afraid to go outside your comfort zone and consider people you normally wouldn’t. Let the interview responses be your guide.

Want to learn more? Get in touch.

Picture of Omer Molad

Omer Molad

Omer Molad is a visionary entrepreneur leading the charge in revolutionizing the hiring landscape as the Co-founder and CEO of Vervoe. With a diverse career spanning roles in corporate finance at the National Australia Bank and service in the Israel Defense Forces, Omer brings a wealth of leadership experience to his role. Driven by a passion for innovation and a commitment to excellence, Omer co-founded Vervoe to address a common pain point in hiring processes - the mismatch between candidates' skills and their real-world performance. Through Vervoe's AI-powered skill testing platform, Omer has helped countless companies streamline their hiring processes and identify top talent efficiently. Outside of his role at Vervoe, Omer actively mentors entrepreneurs and contributes to the entrepreneurial community through organizations like Startup Grind and Inspiring Rare Birds. With his strategic vision and dedication to merit-based hiring, Omer is reshaping the future of recruitment.

Recent articles

Featured articles

Similar articles you may be interested in​

Internships bridge the gap between academic learning and real-life work experience, allowing companies to nurture future talent. While interns bring

June 4, 2025

Microsoft Excel has been a key tool in businesses for nearly 40 years, and the demand for candidates with strong

May 15, 2025

The right C++ interview questions go beyond testing surface-level technical knowledge of candidates. Beyond knowing syntax, a strong hire needs

May 15, 2025

Popular assessments

The skills tested in this skills assessment for an Administrative Clerk determine whether the candidate can communicate well, both written and verbally, and if they have the ability to engage with multiple personality types. We test to see if the candidate is capable of using their initiative and think pragmatically in an ever changing role

The skills tested in this Assessment for an Administration Officer determine whether the candidate can communicate and articulate themselves verbally and face to face, we tested whether the candidate can organise their day effectively in order to insure the completion of many different tasks, and f they have the knowledge to assist with Technology set up and issues if they arise.

The skills tested in this assessment for a Virtual Assistant is to determine whether the candidate has experience and proficiency in Microsoft and systems to enable them to complete administrative tasks with ease. We tested whether the candidate can communicate well with others from an remote environment and whether they have the discipline and self motivation to work productively in a solo environment.

The skills tested in this assessment for a Secretary include determining how the candidate can cope with dealing with uncomfortable situations while remaining professional and calm. this assessment tested to gauge the level of communication the candidate has and their attention to detail.

The skills tested in this assessment for an Executive Assistant include determining whether the candidate can be discrete with tasks and people holding a level of professionalism. We tested to determine if the candidate has both written and verbal communication skills and if they are able to handle a busy workload with the ability to multitask exceptionally.

A Data Analyst should be proficient in maths but, most importantly, demonstrate a strong business sense. Through this combination, they can drive change to the business based on pieces of information they derive from data. Specifically, in the Vervoe skill assessment, the following skills are looked at in detail, critical thinking, use of data models in different situations, and data classification for the different problem sets.

The skills that are tested in this assessment for a Copywriter include how skilled the candidate is in SEO, copywriting, creative thinking, and research. It tests their ability to plan, design, and create advertising campaigns, the process they would follow before writing content for SEO, their process for creating a landing page, the research, and resources they would utilize when working with a new client, as well as the research they would conduct once being assigned to a project they had little knowledge about.